Search Queries data now available in Google Analytics | Google Analytics | Search Engine News
Higher Education Marketing

Search Queries Data Now Available in Google Analytics

Date posted: October 5, 2011

Google has announced new publicly available reports in the Traffic Sources section of Google Analytics. These new reports include:

  • Queries
    Impressions, clicks, position, and CTR info for the top 1,000 daily queries
  • Landing Pages
    Impressions, clicks, position, and CTR info for the top 1,000 daily landing pages
  • Geographical Summary
    Impressions, clicks, and CTR by country

These additions are the result of a limited pilot, in which the company was able to receive feedback from users. These Search Engine Optimization reports offer Google Analytics’ advanced filtering and visualization capabilities for deeper data analysis. These secondary dimensions, therefore, ensure that you can view your site’s data in ways that just aren’t available in Webmaster Tools. Take a look for yourselves:

To benefit from these SEO reports, however, you have to be a Webmaster Tools verified site owner and a Google Analytics administrator of that property.  In other words, this announcement is just another good reason to put your trust in Google Analytics.

As a certified Digital Analyst, Philippe Taza founded and created Higher Education Marketing, providing Internet marketing solutions for education institutions, such as K-12 schools, universities, and community colleges. In all, he has been working in the education market since 2001, specializing in Google Analytics, Education Lead Generation, Search Engine Optimization (SEO), and Pay Per Click Marketing, among many other education marketing tactics and tools.