Higher Education Marketing

Twitter Announces Brand Pages

Date posted: December 12, 2011

Hot on the heels of Google’s Google+ announcement, Twitter has announced their own brand pages, complete with a comprehensive redesign. The social media giant is hoping this will strengthen ties with advertisers and partners. It will also help schools leverage this increasingly important social network.

Twitter’s brand pages will include the following helpful features:

  • Customization on Multiple Levels
    This will give schools the ability to differentiate their page as they see fit, customizing it to follow specific design and admissions campaign standards.
  • Large Header Images
    Schools will be able to display their logo and tagline more prominently, ensuring that no design elements are covered by tweets.
  • Featured tweets
    Have an ongoing contest? Is there something interesting happening with your school? This new feature will ensure that marketers and recruiters can highlight certain tweets for as long as they like, extending the shelf life of a Tweet.
  • Photo or Video Embedding in Featured Tweets
    Featured tweets can be auto-expanded to reveal embedded photos or videos from sites like Flickr and YouTube, ensuring that visitors do not have to leave the page.
  • Separate replying and mentioning (which ensures clear marketing messaging)
    Twitter can be a “noisy” place, and this feature can make it easier for your school to clarify its message and speak directly with your audience.

“A tweet’s only 140 characters,” said Chief Revenue Officer Adam Bain. “Brand pages are like an invitation to learn more. When consumers want to learn more, spend more time or get deeper in terms of engagement, we think they’ll end up on the brand page.”

The initial list of pages consists of 21 major brands that are highly active on Twitter. These include:

  • American Express
  • Best Buy
  • Bing
  • Chevrolet
  • Coca-Cola
  • Dell
  • Disney
  • General Electric
  • Hewlett-Packard
  • Intel
  • JetBlue
  • Kia
  • McDonald’s
  • Nike
  • PepsiCo
  • Staples
  • Verizon Communications Wireless
  • NYSE
  • Euronext
  • Heineken
  • Subway
  • Paramount Pictures

Take a look at this short video to get an idea of how these Twitter brand pages will look:

“The question for each one of these marketers is what is the interesting, compelling, provocative content that they can be putting out to a larger audience to keep that engagement high,” said Bain, hinting at the implication of these new pages. Twitter, essentially, is becoming a lot more like other social networks, and users may have to rethink the content strategy they once employed.

Do you think Twitter’s brand pages can be useful for your school, career college or university? Does this position the company to compete with Facebook and Google+? Let us know what you think.

 

3 thoughts on “Twitter Announces Brand Pages

    • Hi Victor, that’s very true, but I see it as something that’s mutually beneficial. Schools and businesses have a better way of reaching their target audiences and Twitter makes a few bucks in the process. It’s win-win and everyone’s happy. Thanks for the comment!

  1. Pingback: Twitter Announces Brand Pages « highereducationmarketing1

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