uWinnipeg Goes Mobile | Mobile Marketing | Education Marketing News
Higher Education Marketing

uWinnipeg Goes Mobile

Date posted: January 11, 2012

The University of Winnipeg has this week launched a new mobile website. This launch is in conjunction with the release of a free iPhone application (from the school’s Information, Communication & Technology Studies (ICT) program) called Mobile-U, which provides real-time class schedules and alerts, program news and upcoming events geared towards ICT students.

The full school mobile site, however, will also allow users to acces:

  • Campus news and events
  • Transit information
  • Campus maps
  • Faculty and staff directory
  • Emergency information
Here is a screenshot from the new uWinnipeg mobile site (you can also visit the uWinnipeg mobile site here):
uWinnipeg Mobile Site

In a press release,  Lauren Bosc, President, University of Winnipeg Students’ Association had this to say, “I think the new mobile website is a fantastic tool towards making The University of Winnipeg more accessible to students. The fact that I can find a map if I’m lost or look up the office of my prof on my phone is an efficient step to connecting more students to the services on campus.”

We couldn’t agree more. We’ve discussed in the past why your school needs to go mobile, but it bears repeating: 2012 is expected to be the year when smart phones and tablet computers take over laptops. Recent surveys have shown that 98 per cent of students already own a cell phone, and that half of them are smart phones. This hasn’t gone unnoticed, and the same surveys indicated that more than 70 percent of campus CIOs and senior IT leaders “agree or strongly agree” that “mobile […] apps are an important part of our campus plan to enhance instructional resources and campus services.” Clearly, mobile is the future for content delivery in educational institutions and the new mobile services at the University of Winnipeg is a good example of where we’re headed.

What do you think? How important will mobile services be to higher education institutions?