Higher Education Marketing

Webinar: Online Lead Generation Best Practices in Higher Education

Date posted: May 2, 2012

Higher Education Marketing Webinar

Higher Education Marketing will be hosting an education marketing webinar on May 17th, 2012, at 1:00pm EST (10 am PST).

Click here to register for the latest Higher Education Marketing webinar: Online Lead Generation Best Practices in Higher Education.

In today’s higher education landscape, college marketers must compete to attract a steady stream of qualified student prospects. Most often, this has to be done with limited, and in many cases, reduced marketing resources. This raises a question: how do you produce more online leads with less marketing?

Lead generation best practices can help you to increase the ROI of your online marketing by increasing the number of leads you produce at a lower cost per lead.

This Higher Education Marketing webinar will review of the basics of online lead generation, including:

  • Segmenting your prospects
  • The enrolment funnel
  • Sources of leads
  • Anatomy of a landing page

It will also cover online lead generation best practices, including,

  • Conversion segmentation
  • Content matching/scent
  • Focused messaging
  • Microsites
  • Offers
  • Multi-step forms
  • Rich media
    Trust elements
    Tracking with analytics
  • Testing,
  • Using an agile marketing approach

CLICK HERE TO REGISTER FOR THE LATEST HIGHER EDUCATION MARKETING WEBINAR: ONLINE LEAD GENERATION BEST PRACTICES IN HIGHER EDUCATION.

 


As a certified Digital Analyst, Philippe Taza founded and created Higher Education Marketing, providing Internet marketing solutions for education institutions, such as K-12 schools, universities, and community colleges. In all, he has been working in the education market since 2001, specializing in Google Analytics, Education Lead Generation, Search Engine Optimization (SEO), and Pay Per Click Marketing, among many other education marketing tactics and tools.

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