Higher Education Marketing

Yahoo Launches Search Direct

Date posted: March 23, 2011

Yahoo is hoping to take a bite out of Google Instante with the launch of a new product: ‘Search Direct’. On the surface, this isn’t much different from what Google is doing. The site offers results with every new character you type in, but the company claims there are differences: “They’re very different products. We’re focused on providing answers, not links. Google Instant is focused on providing more links, faster. Not answers. We believe the next generation of search, regardless of whether it’s on the web or mobile, they’re looking for answers, not links.”

This is in reference to the fact that its rich results do seem more readily available and quicker than Google Instant’s. According to Yahoo, this speed is generated by a “significantly smaller” infrastructure than its normal search servers. Search Direct  is using around 15 categories of data, though this could eventually expand.

You can give it try it yourself here: search.yahoo.com.

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