higher education marketing
services
Higher Education Marketing specializes in helping colleges and universities reach their targeted student audiences through search engines, mobile smartphones, text messaging and social media. Find out more about our analytics-driven marketing services listed below.
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Google Analytics
Take the guesswork out of marketing! Google Analytics provides the ability to measure, report, analyze and optimize your school’s marketing initiatives, allowing real-time ROI measurement of SEO tactics, PPC Marketing, Email Newsletters, Facebook and Twitter, among others.
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Search Engine Optimization
End up on the first page of Google search engine results page! Search Engine Optimization (SEO) optimizes your website and content to generate organic traffic from major search engines and improve your rank. SEO is an ongoing process involving keyword research, meta tag and content improvements, link building and more.
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PPC for Higher Education Marketing
Promote specific programs and faculties with ease! Pay Per Click Marketing with Google Adwords or Facebook ads can boost your online visibility on search engine results pages and increase website traffic and lead generation.
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Social Media Marketing
Get the Web talking about your school! With Social Media Marketing you can leverage the tremendous marketing potential of sites like Facebook, Twitter, and Linkedin, allowing target audience interaction and “organic” word of mouth marketing.
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Web Design and Development
An effective website requires dynamic Web design and efficient functionality. From brand identity landscapes to website creation and content management, quality Website Design and Development ensures an engaging, user-friendly site that is also manageable and optimized.
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Mobile Marketing
The future is mobile. Don’t be left behind! Leverage the increasingly important smartphone Web experience with Mobile Marketing. Create templates, custom school apps, fit-to-screen mobile versions of program pages, admissions info and more.
