Higher Education Marketing Services
Higher Education Marketing specializes in helping colleges and universities reach their targeted student audiences through search engines, mobile smartphones, text messaging and social media. Find out more about our analytics-driven marketing services listed below.
Google Analytics provides the ability to measure, report, analyze, and optimize your school’s marketing initiatives, allowing real-time ROI measurement of tactics like Search Engine Optimization, Pay Per Click Marketing, Email Newsletters, Facebook and Twitter, among others.
Search Engine Optimization (SEO) optimizes your website and content to generate organic traffic from major search engines. This process involves ongoing keyword research, meta tag and content improvements, link building, and more.
PPC Marketing with Google Adwords or Facebook ads boosts your online visibility on search engine results pages and increases website traffic and lead generation. PPC Marketing also provides the flexibility and capability to promote specific programs and faculties.
Get the Web talking about your school! With Social Media Marketing you can leverage the tremendous marketing potential of sites like Facebook, Twitter, and Linkedin, allowing target audience interaction and “organic” word of mouth marketing.
Boost your online presence and dominate search engine results page by appropriately positioning your school’s campuses on Google Maps, local search results, address listings, and interactive map services
An effective website needs a balance between striking and dynamic Web design and functionality. From brand identity landscapes to website creation and content management, quality Website Design and Development ensures an engaging, manageable and fully optimized website.
Cut out the middleman with SMS Alerts and interact directly with current and prospective students. Deliver information about open houses, programs, admissions, events, and more right to your audience’s cell phone.
The Web is going mobile and Mobile Marketing lets schools leverage the smartphone web experience, creating templates, custom school apps, fit-to-screen mobile versions of program pages and more. Don’t be left behind.
