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Higher Education Marketing

Effective Persona Development for International Student Recruitment

May 23, 2018


education marketing personas

A well-constructed student persona can shape the direction of a school’s digital marketing initiatives across a number of channels. Painting a clear picture of the background, ambitions, and needs of...read_more

A well-constructed student persona can shape the direction of a school’s digital marketing initiatives across a number of channels. Painting a clear picture of the background, ambitions, and needs of...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment

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GDPR Compliance: How to Ensure Your Higher Ed Marketing Campaigns are Up to Date

May 16, 2018


education marketing online

Over the past number of months, the internet has been abuzz with talk of the EU’s new General Data Protection Regulation (GDPR), which is due to come into effect on...read_more

Over the past number of months, the internet has been abuzz with talk of the EU’s new General Data Protection Regulation (GDPR), which is due to come into effect on...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, News, Online Student Recruitment, Web Design and Development

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Effective Tactics for Marketing Online Courses

April 4, 2018


online education marketing

Once viewed as something of an inferior option to a traditional classroom experience, online learning continues to grow both in popularity and reputation. Advances in technology, together with more careful...read_more

Once viewed as something of an inferior option to a traditional classroom experience, online learning continues to grow both in popularity and reputation. Advances in technology, together with more careful...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, News, Online Student Recruitment

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How National and Regional Education Strategies Are Changing International Student Recruitment

March 28, 2018


International higher education marketing

International students can bring a lot to a country. They can help to increase the pool of skilled labour available, create jobs, and contribute to a more diverse and multifaceted...read_more

International students can bring a lot to a country. They can help to increase the pool of skilled labour available, create jobs, and contribute to a more diverse and multifaceted...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, News, Online Student Recruitment

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Opportunities for International Student Recruitment in Vietnam

March 14, 2018


education marketing in Vietnam

Institutions of higher learning hoping to bolster their numbers of international applicants likely already know the value of targeting quickly developing economies in Asia. Vietnam offers an excellent example of...read_more

Institutions of higher learning hoping to bolster their numbers of international applicants likely already know the value of targeting quickly developing economies in Asia. Vietnam offers an excellent example of...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, News

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4 Digital Marketing Channels That Depend on Good Student Persona Development

February 28, 2018


education marketing

While everyone is different, it’s likely that most of your current student body share a few key characteristics. Take a broad enough view, and important trends emerge: a predominance of...read_more

While everyone is different, it’s likely that most of your current student body share a few key characteristics. Take a broad enough view, and important trends emerge: a predominance of...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment, Pay per Click, SEO, Social Media Marketing

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4 Ways to Make Your School’s CTAs More Compelling

February 21, 2018


digital marketing for higher education

If SEO, social media, advertising and content are the main ingredients in your digital marketing recipe, having good calls to action (CTAs) is the secret sauce that makes them delicious....read_more

If SEO, social media, advertising and content are the main ingredients in your digital marketing recipe, having good calls to action (CTAs) is the secret sauce that makes them delicious....read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, Mobile Marketing, Social Media Marketing, Web Design and Development

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5 Steps to More Enticing Email Marketing for Student Recruitment Pros

January 24, 2018


education marketing email

As of 2018, email is a remarkable 47 years old – and is still incredibly important to the way people around the world communicate. What explains its longevity in a...read_more

As of 2018, email is a remarkable 47 years old – and is still incredibly important to the way people around the world communicate. What explains its longevity in a...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing

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Recruiting International Students from Indonesia

January 10, 2018


international education marketing

As the new year begins, institutions at all levels across the world will be carefully mapping out their plans and goals for 2018, and evaluating the merits of different strategies...read_more

As the new year begins, institutions at all levels across the world will be carefully mapping out their plans and goals for 2018, and evaluating the merits of different strategies...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment

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5 Digital Marketing Trends for Schools to Watch Out for in 2018

December 27, 2017


online student recruitment

 One of the most exciting things about working in digital marketing is that the online world is constantly changing and evolving. All it takes is an inspired idea or exciting...read_more

 One of the most exciting things about working in digital marketing is that the online world is constantly changing and evolving. All it takes is an inspired idea or exciting...read_more

CATEGORIES: Blog, Education Lead Generation, Inbound marketing, International Recruitment, News, Online Student Recruitment, Social Media Marketing

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