Case Studies
Mohawk College
Mohawk College
About Mohawk:
Mohawk College is a public College of Applied Arts and Technology with three campuses in Hamilton, Brantford and Stoney Creek. Mohawk College’s diverse program offerings are offered at the apprenticeship, continuing education, diploma and collaborative degree level, allowing students to optimize their education.Since its founding in 1966, over 85,000 students have graduated from Mohawk College
Project Objectives:
Mohawk College had just migrated their content management system and was looking to implement Google Analytics. Their main objective, therefore, was to improve their capability to measure and track the efficiency of their marketing and recruitment initiatives.
Higher Education Marketing Solutions:
Higher Education Marketing implemented Google Analytics to track visits across multiple sub domains and domains. At the same time, we met with stakeholders from numerous departments, including: marketing, continuing education, international students and distance learning. Working with these stakeholders, we configured and aligned strategic department objectives with measurable website goals. This ensured that Mohawk College could measure the efficiency of their marketing initiatives in real time.
Results:
From August 2010 to August 2011, the Mohawk College website saw significant increases to its goals and conversation rate. In all, the changes and tactics implemented by Higher Education Marketing resulted in a:
- 63% increase in total goals
- 64% increase in conversation rate
Find out what Higher Education Marketing’s analytics-driven marketing can do for you. Contact us today to request a free website audit.
