Higher Education Marketing

Higher Education Marketing at the BCCCA Conference

Date posted: October 23, 2011

Higher Education Marketing founder Philippe Taza will be speaking at this year’s British Columbia Career Colleges Association (BCCCA) Conference (October 27-29 at the River Rock Casino Resort in Richmond, BC).

The BCCCA is this year expecting over 250 attendees, who represent over 70 of the province’s most successful and dynamic private colleges. The conference will also be attended by senior managers from the BC government who regulate the industry, and by vendors who provide products and services to those in the education field. The conference will feature presentations, panel sessions, workshops and much more. Click here for more information on the 2011 BCCCA Conference.

Philippe will be speaking at 9am on Saturday October 29th at the Corporate Exhibit area. He will be discussing the increasingly important role that Google Analytics plays in today’s education marketing, particularly when it comes to increasing, maintaining and managing lead generation. The 90-minute session will explain how analytics-driven marketing can help colleges improve their ROI and increase the number of leads generated from their websites and online marketing initiatives (such as SEO, PPC marketing, mobile marketing and social media marketing).

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