Higher Education Marketing

Higher Education Marketing Forms Partnership with the ACCC

Date posted: May 30, 2011

Higher Education Marketing is pleased to announce a partnership with the Association of Canadian Community Colleges (ACCC).

The ACCC is the national, voluntary membership organization that represents colleges and institutes on a government, business and industry level, both in Canada and internationally. With an Ottawa-based Secretariat, the ACCC interacts with federal departments and agencies on members’ behalf and links college capabilities to national industries. The ACCC also organizes conferences and workshops for college staff, students and Board members to facilitate networking and participation in national and international activities.

“Higher Education Marketing is providing the type of service that allows our member-institutions to make strategic investments in their marketing and recruitment efforts. They provide the data our member-institutions need to make cost-effective decisions, with the benefit of directly tracking the results of their marketing and recruitment,” said ACCC President and CEO, James Knight.

HEM Founder and CEO, Philippe Taza, is equally fully engaged in the opportunity to support the ACCC in focusing and calibrating their e-activities to recruit students and build their brands. “We are very excited to be working with the ACCC. Schools can no longer rely solely on traditional advertising, and Higher Education Marketing specializes in helping colleges and universities reach their targeted student audiences through search engines, mobile smartphones, text messaging and social media,” Taza stated.

The future looks very bright!Higher Education Marketing is pleased to announce a partnership with the Association of Canadian Community Colleges (ACCC).

The ACCC is the national, voluntary membership organization that represents colleges and institutes on a government, business and industry level, both in Canada and internationally. With an Ottawa-based Secretariat, the ACCC interacts with federal departments and agencies on members’ behalf and links college capabilities to national industries. The ACCC also organizes conferences and workshops for college staff, students and Board members to facilitate networking and participation in national and international activities.

“Higher Education Marketing is providing the type of service that allows our member-institutions to make strategic investments in their marketing and recruitment efforts. They provide the data our member-institutions need to make cost-effective decisions, with the benefit of directly tracking the results of their marketing and recruitment,” said ACCC President and CEO, James Knight.

HEM Founder and CEO, Philippe Taza, is equally fully engaged in the opportunity to support the ACCC in focusing and calibrating their e-activities to recruit students and build their brands. “We are very excited to be working with the ACCC. Schools can no longer rely solely on traditional advertising, and Higher Education Marketing specializes in helping colleges and universities reach their targeted student audiences through search engines, mobile smartphones, text messaging and social media,” Taza stated.

The future looks very bright!


As a certified Digital Analyst, Philippe Taza founded and created Higher Education Marketing, providing Internet marketing solutions for education institutions, such as K-12 schools, universities, and community colleges. In all, he has been working in the education market since 2001, specializing in Google Analytics, Education Lead Generation, Search Engine Optimization (SEO), and Pay Per Click Marketing, among many other education marketing tactics and tools.

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