Higher Education Marketing

Higher Education Marketing Partners with Stéphane Hamel

Date posted: March 2, 2011

Higher Education Marketing is proud to announce that it will be working with esteemed eBusiness Strategist and Online Analytics advocate Stéphane Hamel, MBA, CWA. Hamel will play an advisory role, which will allow Higher Education Marketing to tap into his vast experience working with online strategies, analysis and Web marketing.

As part of the working relationship, Higher Education Marketing will adopt Hamel’s Online Analytics Maturity Model, which Founder and CEO Philippe Taza has lauded in the past. “The OAMM provides a clearly defined way to assess our clients analytical capabilities and allow us to leverage their strengths while addressing their weaknesses – leading to a longer and more profitable client relationship,” Taza said.

Hamel is a frequent speaker at the eMetrics Marketing Optimization Summit and a member of the International Institute of Business Analysis. He earned an MBA in eBusiness from Laval University, where he teaches a graduate class on web analytics. Hamel was among the first to receive the CWA (WAA Certified Web Analyst) title and the WAALTER Award (Web Analytics Association Leadership and Technical Excellence Recognition). He also sits on the Web Analytics Association Board of Directors.
Higher Education Marketing is very happy to be collaborating with such an accomplished industry expert and we are very enthusiastic about the future prospects and capabilities of this partnership.
To find out more, contact Higher Education Marketing today.Higher Education Marketing is proud to announce that it will be working with esteemed eBusiness Strategist and Online Analytics advocate Stéphane Hamel, MBA, CWA. Hamel will play an advisory role, which will allow Higher Education Marketing to tap into his vast experience working with online strategies, analysis and Web marketing.

As part of the working relationship, Higher Education Marketing will adopt Hamel’s Online Analytics Maturity Model, which Founder and CEO Philippe Taza has lauded in the past. “The OAMM provides a clearly defined way to assess our clients analytical capabilities and allow us to leverage their strengths while addressing their weaknesses – leading to a longer and more profitable client relationship,” Taza said.

Hamel is a frequent speaker at the eMetrics Marketing Optimization Summit and a member of the International Institute of Business Analysis. He earned an MBA in eBusiness from Laval University, where he teaches a graduate class on web analytics. Hamel was among the first to receive the CWA (WAA Certified Web Analyst) title and the WAALTER Award (Web Analytics Association Leadership and Technical Excellence Recognition). He also sits on the Web Analytics Association Board of Directors.
Higher Education Marketing is very happy to be collaborating with such an accomplished industry expert and we are very enthusiastic about the future prospects and capabilities of this partnership.
To find out more, contact Higher Education Marketing today.


As a certified Digital Analyst, Philippe Taza founded and created Higher Education Marketing, providing Internet marketing solutions for education institutions, such as K-12 schools, universities, and community colleges. In all, he has been working in the education market since 2001, specializing in Google Analytics, Education Lead Generation, Search Engine Optimization (SEO), and Pay Per Click Marketing, among many other education marketing tactics and tools.

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