Higher Education Marketing

Higher Education Marketing Sponsors WAC "Unconference"

Date posted: June 14, 2011

Higher Education Marketing will be sponsoring the Web Analytics Canada Unconference on June 22nd. The unique conference, which will be held at Cirque du Soleil in Montreal, has been organized by Stéphane Hamel and Gautier Lemesle, an analyst at Cirque du Soleil. Higher Education Marketing is the latest sponsor in a list that includes: Acquisio, AT Internet, Cardinal Path and more.

The “Unconference” is designed for SEO and Web Analytics professionals but also open to neophytes. The conference hopes to create an environment that stimulates creativity and ideas, and organizers are reminding participants that there will be no “sales pitches”, roundtables to facilitate discussion, and a report to share essential points. The “Unconference” will begin at 1pm on and will feature 9 different workshops.

Hamel is a frequent speaker at the eMetrics Marketing Optimization Summit and a member of the International Institute of Business Analysis. He earned an MBA in eBusiness from Laval University, where he teaches a graduate class on web analytics. He was among the first to receive the CWA (WAA Certified Web Analyst) title and the WAALTER Award (Web Analytics Association Leadership and Technical Excellence Recognition). He also sits on the Web Analytics Association Board of Directors.



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