Higher Education Marketing

Mobile SMS Marketing with Higher Education Marketing and Broadplay Inc.

Date posted: November 10, 2010

Higher Education Marketing is proud to announce a strategic alliance, effective immediately, with fellow Canadians Broadplay Inc. Working together, our two companies will ensure that our higher education clients can quickly and easily communicate program and recruitment information to prospective students on any mobile device.

With an average of 4 billion peer-to-peer text messages sent monthly in Canada, SMS marketing is an increasingly important and innovative marketing and lead generation strategy. Higher Education Marketing and Broadplay Inc. will offer Mobile Marketing campaigns that feature Push and Pull SMS Messaging, Interactive Text Response, Text-to-Web, data base building capabilities and more.

The first integrated mobile recruitment campaign of this partnership is being delivered on behalf of Mohawk College, in and around the Hamilton area. The campaign is targeting prospective high school students.

Founded in 2004, Broadplay Inc. is a Toronto-based agency that provides clients with 360-degree mobile marketing solutions. With its proprietary Mobile Marketing Intelligence (MMI) platform, Broadplay Inc. has created a scalable solution that integrates rich media experiences and media interactivity within the Short Message Service (SMS) protocol.

Higher Education Marketing is very happy to be collaborating with such an accomplished partner and we are very enthusiastic about the future prospects and capabilities of this alliance.

To find out more information about Mobile SMS Marketing, contact Higher Education Marketing today.


As a certified Digital Analyst, Philippe Taza founded and created Higher Education Marketing, providing Internet marketing solutions for education institutions, such as K-12 schools, universities, and community colleges. In all, he has been working in the education market since 2001, specializing in Google Analytics, Education Lead Generation, Search Engine Optimization (SEO), and Pay Per Click Marketing, among many other education marketing tactics and tools.

One thought on “Mobile SMS Marketing with Higher Education Marketing and Broadplay Inc.

  1. Pingback: Thinking of Going Mobile? | Higher Education Marketing

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