Higher Education Marketing

Webinar: How to Configure Google Analytics to Optimize your College’s Marketing Initiatives

Date posted: July 6, 2011

Higher Education Marketing held a webinar on Wednesday, July 13th. Entitled “How to Configure Google Analytics to Optimize your College’s Marketing Initiatives”, the webinar highlighted education marketing best practices, including how to:

  • Effectively analyze visitor traffic
  • Create student/audience profiles
  • Define website marketing goals
  • Sub-domain and cross domain tracking
  • Enable site search and Google AdWords integration
  • Track specific audiences and traffic segments with multiple profiles
  • Implement advanced configuration techniques
  • Implement a process for continuous improvement

Increasing the effectiveness of your online marketing is critical to the overall success of your college’s marketing initiatives. Google Analytics is a powerful tool that, if used effectively, will help you to better understand your audience, set marketing goals, measure Key Performance Indicators (KPIs), and optimize your return on scarce marketing dollars. Video and slides from the webinar are available for viewing below.

How to Configure Google Analytics to Optimize your College’s Marketing Initiatives from Philippe Taza on Vimeo.


As a certified Digital Analyst, Philippe Taza founded and created Higher Education Marketing, providing Internet marketing solutions for education institutions, such as K-12 schools, universities, and community colleges. In all, he has been working in the education market since 2001, specializing in Google Analytics, Education Lead Generation, Search Engine Optimization (SEO), and Pay Per Click Marketing, among many other education marketing tactics and tools.

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