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Higher Education Marketing

5 Actionable Tips for Following Up on Student Inquiries by Phone

January 17, 2018


follow up on direct student inquiries

When it comes to student recruitment, follow-up to inquiries is an important, underleveraged area to which many schools ought to devote more attention. Timely and proper follow-up is one of...read_more

When it comes to student recruitment, follow-up to inquiries is an important, underleveraged area to which many schools ought to devote more attention. Timely and proper follow-up is one of...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment

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Recruiting International Students from Indonesia

January 10, 2018


international education marketing

As the new year begins, institutions at all levels across the world will be carefully mapping out their plans and goals for 2018, and evaluating the merits of different strategies...read_more

As the new year begins, institutions at all levels across the world will be carefully mapping out their plans and goals for 2018, and evaluating the merits of different strategies...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment

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5 Digital Marketing Trends for Schools to Watch Out for in 2018

December 27, 2017


online student recruitment

 One of the most exciting things about working in digital marketing is that the online world is constantly changing and evolving. All it takes is an inspired idea or exciting...read_more

 One of the most exciting things about working in digital marketing is that the online world is constantly changing and evolving. All it takes is an inspired idea or exciting...read_more

CATEGORIES: Blog, Education Lead Generation, Inbound marketing, International Recruitment, News, Online Student Recruitment, Social Media Marketing

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CRM for Education Made Simple: A Beginner’s Guide for Schools

November 1, 2017


A good customer relationship management (CRM) platform is the backbone of many successful digital marketing efforts in modern student recruitment. A CRM is a customer-centric system that can help education...read_more

A good customer relationship management (CRM) platform is the backbone of many successful digital marketing efforts in modern student recruitment. A CRM is a customer-centric system that can help education...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment

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Master’s Student Recruitment Strategies: Attracting the Right Applicants

October 18, 2017


master's recruitment strategies

With a BA degree often no longer enough to gain access to top employment and academic opportunities, increased numbers of students are enrolling in postgraduate education in the hopes of...read_more

With a BA degree often no longer enough to gain access to top employment and academic opportunities, increased numbers of students are enrolling in postgraduate education in the hopes of...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment

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5 Common Education Landing Page Mistakes That Are Hurting Your Conversion Rate

September 6, 2017


higher education marketing

While there are many organic ways to recruit students through digital marketing, one of the best tactics for getting results quickly and efficiently is to use paid advertising campaigns on...read_more

While there are many organic ways to recruit students through digital marketing, one of the best tactics for getting results quickly and efficiently is to use paid advertising campaigns on...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Mobile Marketing, Online Student Recruitment, Web Design and Development

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What University Recruitment Pros Around the World Can Learn from UK Clearing Campaigns

August 30, 2017


Professionals working in the education field are no strangers to the seasons of higher education marketing, and right now it’s Clearing season in the UK. Following the release of UCAS...read_more

Professionals working in the education field are no strangers to the seasons of higher education marketing, and right now it’s Clearing season in the UK. Following the release of UCAS...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

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5 Steps to Flawless Student Inquiry Follow-Up

August 16, 2017


student inquiry follow-up

Digital marketing campaigns are an excellent way to generate direct student inquiries for your school, but it’s what you do with those inquiries that matters. In today’s interconnected world, prospective...read_more

Digital marketing campaigns are an excellent way to generate direct student inquiries for your school, but it’s what you do with those inquiries that matters. In today’s interconnected world, prospective...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment

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Creating Digital Student Communities for Education Lead Generation

August 9, 2017


education lead generation

What is a digital community? While there is no single definition, and much will depend on your student base and its needs, a digital community is made up of current...read_more

What is a digital community? While there is no single definition, and much will depend on your student base and its needs, a digital community is made up of current...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, Mobile Marketing, Online Student Recruitment, Social Media Marketing

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Using Snapchat’s New Self-Serve Social Ads for Recruiting Students

July 12, 2017


Snapchat social media ads for recruiting students

While plenty of schools are using Snapchat as part of their organic social media strategy, not many are running paid ads on the platform. Because advertising on Snapchat has always...read_more

While plenty of schools are using Snapchat as part of their organic social media strategy, not many are running paid ads on the platform. Because advertising on Snapchat has always...read_more

CATEGORIES: Blog, Education Marketing, Mobile Marketing, Online Student Recruitment, Pay per Click, Social Media Marketing

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