Webinars | Education Marketing | Google Analytics | SEO | Higher Education Marketing
Higher Education Marketing

Our eBooks, blogs articles and other resources will help you find effective ideas to improve and maximize your website's potential.

2016 / Maximizing the Effectiveness of Your Student Recruitment Campaigns with Google Analytics

Using relevant examples for recruitment professionals, this webinar explores how GA can be used to drive continuous improvement in digital marketing campaigns, and help your institution create a more efficient, measurable, and cost-effective strategy.

2015 / BLOGGING BEST PRACTICES FOR STUDENT RECRUITMENT

Showcasing the importance of blogging for marketing and recruitment purposes of your higher education institution. By focusing examples on the higher education context, we provide a complete guide to best practices.

2014 / AN INTRODUCTION TO GOOGLE ANALYTICS FOR HIGHER ED MARKETERS

Focusing its examples on the higher education context, the webinar will provide an introduction to basic GA setup and review the most common reports applied in an educational institution setting.

2014 / Improve your International Student Recruitment with a Digital Marketing Assessment

To reach today's students it's necessary to have a strong presence on social media. Effective social media initiatives can greatly expand your institution's visibility, respond to your audience's needs and cost-effectively promote your brand.

2014 / Student Recruitment for the Mobile Generation

This webinar was a results-focused look into international student recruitment, providing step-by-step solutions for understanding participants’ present marketing efforts and help them see how to implement improvements.