Digital Marketing for Language Schools | Education Marketing | Google Analytics | SEO | Higher Education Marketing
Higher Education Marketing

Is your language school looking to attract a more diverse mix of nationalities, target new countries and regions, or even strengthen your presence in your local market? Would you like to reduce your reliance on agents and generate more direct inquiries from prospective students? Does your school need the tools to reach potential applicants in their own language, and follow up with new leads quickly and effectively? If so, we have solutions for you.

HEM has been a trusted partner of language schools all over the world since 2008. Our team of 25 digital marketing specialists includes professionals from 10 different countries, each bringing their own unique background and market expertise to our operation, including professionals with several years of experience working for language schools.

We work with institutions in over 12 different countries and 11 different languages, providing actionable, affordable digital marketing solutions specifically designed with language schools in mind.

Some of our most popular services for this sector include:

Chinese Digital Marketing

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Unlock the world’s biggest language school recruitment market, with online campaigns tailored specifically for Chinese digital channels like Baidu, WeChat, and Weibo, including microsite development, analytics, inbound marketing, PPC lead generation, and social media campaigns.

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Customer Relationship Management

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Are you still using Excel files to track and follow-up with leads? Would you like your recruitment team to spend more time recruiting than updating a spreadsheet? HEM’s automated CRM solutions help you to manage your lead nurturing campaigns more efficiently, ensuring you connect with every new inquiry.

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MultiLingual Paid Advertising

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Help prospective applicants find you online with targeted Pay-Per-Click campaigns that enable schools to reach out to students anywhere in the world through paid search and social media ads in their native language.

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What to Expect from Digital Marketing

Digital marketing is very different from working with agencies. Your school will receive both direct inquiries and applications through your online channels, and needs to be prepared to follow up with leads by phone, email, WhatsApp, and Skype at every stage of the enrollment journey to turn them into paying students.

Help prospective applicants find you online with targeted Pay-Per-Click campaigns that enable schools to reach out to students anywhere in the world through paid search and social media ads in their native language.

1. Digital marketing generates both inquiries and student applications

2. Agents activity typically generates student applications

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HEM has the experience and expertise to help you develop the proper resources to follow-up with new leads generated through your digital marketing initiatives, ensuring you can take maximum advantage of your institution’s increased visibility.

Our Language School Clients

HEM’s proven lead generation methods have helped several language schools to generate more direct inquiries for their school, including:

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Our Global Partners

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Language School Case Study: CultureWorks

CultureWorks enlisted HEM’s international student recruitment expertise in January 2015 to develop a multi-channel digital marketing strategy that would help the school generate more inquiries and applications for its English for Academic Purposes Programs in Ontario, Canada. With our help, CultureWorks was able to:

  • Develop and implement a customized inbound marketing strategy
  • Track website and international campaign traffic more effectively with Google Analytics
  • Use CRM technology to configure automated follow-up responses for new leads
  • Achieve one year of overall increased traffic across all digital channels

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