Higher Education Marketing

I use Google Adwords but need some help

Date posted: September 10, 2010


I’m using Google Adwords but need help with management and maintenance.

With so many schools competing in an ever-changing landscape, it’s essential to properly manage and maintain a Google Adwords account. If you don’t, you are simply not making the most of your search engine marketing or pay per click channels. Accounts often have hundreds of keywords and ads, and each of these have to be managed on a daily basis.

Higher Education Marketing Google Adwords Services

Higher Education Marketing will be more than happy to manage and maintain your school’s Google Adwords account. Each and every day, we will look at the keywords, bids, match types, and targeting. After all, not everyone defines, perceives, and interprets things the same way, making it essential to test new keywords and long tail key phrases. Google Adwords is a great way to experiment with keywords and continuously refine your web presence.

Once you have established which new terms best attract prospective students (and convert to Internet leads) to your institution, you can then start Search Engine Optimization (SEO) for schools. We will edit and manage your school’s bidding portfolio to ensure effective lead generation at the best cost per lead.

A well-managed Google Adwords Campaign can also provide much needed flexibility for website optimization and website design. Let us help.

A comprehensive website audit can help your school manage and maintain Google Adwords campaigns. Please click here for a free Higher Education Marketing website audit.


As a certified Digital Analyst, Philippe Taza founded and created Higher Education Marketing, providing Internet marketing solutions for education institutions, such as K-12 schools, universities, and community colleges. In all, he has been working in the education market since 2001, specializing in Google Analytics, Education Lead Generation, Search Engine Optimization (SEO), and Pay Per Click Marketing, among many other education marketing tactics and tools.

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