Higher Education Marketing

Google Analytics

Date posted: May 12, 2011

Higher Education Google Analytics Services

Google Analytics is at the heart of Higher Education Marketing’s services, allowing us to measure, report, analyze and optimize marketing initiatives and channels to maximize your Return On Investment (ROI) on Search Engine Optimization and Pay Per Click marketing campaigns, newspapers, radio, Facebook and Twitter, among others.

Google Analytics for schools can provide:

  • ROI measurement for all your marketing initiatives
  • Reporting and improvement of website design
  • Website Goal tracking
  • Customization and segmentation of analytics services and products

Google Analytics ensures that key performance indicators (KPIs) are properly measured. Contact Higher Education Marketing today to set up and manage Google Analytics.

Why Google Analytics for Higher Education?

Google Analytics is a fully integrated reporting system with Google Adwords™ that offers an enterprise class analysis tool. Along with a full technical audit of your website, Higher Education Marketing considers the set up of Google Analytics the first step towards improving your website and Internet marketing performance.

Creating a series of benchmarks, metrics and targets can help you understand how online marketing strategies are performing, where they are succeeding and where they can be more fully developed, in real time.  This “hidden” information is critical, as it makes it easy to understand which higher education marketing technique gives you the best return on investment.

A comprehensive website audit can illustrate the power and necessity of Google Analytics. Please click here for a free Higher Education Marketing website audit.


As a certified Digital Analyst, Philippe Taza founded and created Higher Education Marketing, providing Internet marketing solutions for education institutions, such as K-12 schools, universities, and community colleges. In all, he has been working in the education market since 2001, specializing in Google Analytics, Education Lead Generation, Search Engine Optimization (SEO), and Pay Per Click Marketing, among many other education marketing tactics and tools.

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