Higher Education Marketing

Google Maps & Local Search for Higher Education

Date posted: May 12, 2011

Google Maps & Local Search for Higher Education

Get your school’s campus prominently and appropriately positioned on mobile and local search results. Higher Education Marketing’s Google Maps and Local Search Optimization services can increase traffic and help your school dominate the search engine results page.

Google Maps and Local Search for schools can provide:

  • Relevant local search positioning
  • Increased traffic to your site
  • Improved lead generation
  • Interactive map listings (on Google Maps, Yahoo Maps and Bing, among others)
  • Prospective student targeting

Contact Higher Education Marketing today to ensure that your Google Maps and Local Search campaigns offer the best possible representation for your school and website, no matter the size.

Why should you use Google Maps & Local Search Services?

Higher Education Marketing’s Google Maps and Local Search services will establish what your key markets are and use specific keywords and Search Engine Optimization techniques to position your website on major search engines. This will help attract prospective students, alumni and more from target cities in Canada, the US, and abroad.

Relevant and effective Local Search positioning also guarantees that prospective Internet leads can quickly find your phone number and email address to inquire about your higher education programs. Higher Education Marketing will also work with various interactive maps (like Google Maps, Yahoo Maps, and Bing, among others) to properly list your school, community college, or university.

A website audit can help establish key markets, keywords and SEO strategies. Please click here for a free Higher Education Marketing website audit.

As a certified Digital Analyst, Philippe Taza founded and created Higher Education Marketing, providing Internet marketing solutions for education institutions, such as K-12 schools, universities, and community colleges. In all, he has been working in the education market since 2001, specializing in Google Analytics, Education Lead Generation, Search Engine Optimization (SEO), and Pay Per Click Marketing, among many other education marketing tactics and tools.