Higher Education Marketing

I’m new to Google Adwords

Date posted: September 10, 2010


I’m new to Google Adwords.

Google Adwords (aka Pay Per Click Marketing) is a Search Engine Marketing tactic that places keyword-relevant ads or sponsored listings on Google’s search engine results page. It is an extremely effective way to get your ads listed on the first page of search engine results pages.

Of the three major markets – Google, Yahoo, and Bing – Google Adwords has the biggest market share, making it a great education lead generation tool for programs and schools of any size.

If you’re new to Google Adwords and don’t have an account, you are missing out on a channel that can drive good quality traffic to your website and generate quality educational leads at an effective cost per lead. Plus, for every new account, Google offers a $100 starter kit voucher*. There really is nothing to lose and everything to gain!

Higher Education Marketing’s Google Adwords Services

Higher Education Marketing can set up and manage your Google Adwords campaigns, letting you track how often your website is converting the goals you have defined for it. Our services include comprehensive keyword research, careful and thorough bid management and ongoing tracking, measuring, and reporting.

A website audit can help define Google Adwords campaigns. Please click here for a free Higher Education Marketing website audit.


*Subject to ongoing Google Adwords promotion

As a certified Digital Analyst, Philippe Taza founded and created Higher Education Marketing, providing Internet marketing solutions for education institutions, such as K-12 schools, universities, and community colleges. In all, he has been working in the education market since 2001, specializing in Google Analytics, Education Lead Generation, Search Engine Optimization (SEO), and Pay Per Click Marketing, among many other education marketing tactics and tools.

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