Higher Education Marketing

Why SEO for Higher Education Websites?

Date posted: September 30, 2010

Nearly 80% of website traffic comes from search engines.

Trouble is, it isn’t enough to just put up a site and hope for the best. To really benefit from search engines, your school, university, or community college’s website needs to be in the top 10 results. After all, close to 90% of users never look past the 3rd page of search results. By optimizing your website for relevant keywords, you can properly target the audience you want and ensure that your school’s website and program pages rank well in organic search listings on popular search engines, like Google, Yahoo, and Bing.

Higher Education Markering’s SEO for Schools can:

  • Ensure your program pages rank well for relevant keywords in search engine results
  • Target the most relevant audience for your institution and help give your school, university, or career college an online “brand”
  • Reduce your cost per lead (CPL)
  • Become a significant education lead generation channel and traffic source

Leverage Search Engine Optimization for Schools today.

You’ve filled your program pages with content that represents the great things your programs have to offer, so why let them fend for themselves? With so many schools, universities, and career colleges offering similar programs, you need to ensure that prospective students (and potential Internet leads) find your program web pages. Search Engine Optimization is the answer.

A website audit can help define your website’s Search Engine Optimization. Please click here for a free Higher Education Marketing website audit.

As a certified Digital Analyst, Philippe Taza founded and created Higher Education Marketing, providing Internet marketing solutions for education institutions, such as K-12 schools, universities, and community colleges. In all, he has been working in the education market since 2001, specializing in Google Analytics, Education Lead Generation, Search Engine Optimization (SEO), and Pay Per Click Marketing, among many other education marketing tactics and tools.

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