Higher Education Marketing

Social Media Reputation Management

Date posted: December 19, 2011


Social Media Reputation Management

Students rely more and more on social media to find reviews, advice and opinions about their prospective schools. Today more than ever, enrolment depends directly on your online reputation and what is being said about your programs, your staff, your campus and even your student body. That is why it is essential to keep a close eye on conversations about your school in all the platforms used by your prospects.

Higher Education Marketing’s reputation management services can help you by:

  • Monitoring your school’s reputation thanks to:
    • General assessment of the online reputation and monitoring mentions of your school ranking high in the search results for your institution’s name
    • Scanning of all social relevant media sites, blogs, photo-sharing sites, video-sharing sites and forums that may contain offensive content about your school
    • Constantly monitoring the tone of conversation about your school, to respond to naysayers before any damage is done
    • Using strategic SEO to create and distribute new, positive content about your school to get derogatory comments or negative mentions “bumped down” on search engine result pages.
  • Creating conversation parameters for your school including social media policies for staff and students on blogs, social media sites such as Facebook and Twitter, forums and a protocol to respond to crisis in a timely and appropriate manner
  • Measuring and identifying the volume and origin of all conversations (Facebook, Twitter, blogs) and potential influencers and the nature and level of engagement of followers/fans
  • Qualifying the tone or sentiment of the conversation (positive or negative) about your school.

Contact Higher Education Marketing today to find out more about developing a custom-made, comprehensive social media marketing plan. Request a free strategic social media audit. 


As a certified Digital Analyst, Philippe Taza founded and created Higher Education Marketing, providing Internet marketing solutions for education institutions, such as K-12 schools, universities, and community colleges. In all, he has been working in the education market since 2001, specializing in Google Analytics, Education Lead Generation, Search Engine Optimization (SEO), and Pay Per Click Marketing, among many other education marketing tactics and tools.

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