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Higher Education Marketing

Digital Metrics Every School Should Measure

July 31, 2013


So your school has established its web ecosystem and has a digital marketing plan in place, but have you decided what the objectives for the entire web system are? Is...read_more

So your school has established its web ecosystem and has a digital marketing plan in place, but have you decided what the objectives for the entire web system are? Is...read_more

CATEGORIES: Analytics, Blog

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Tip of the week: How to Access Official Twitter Analytics

June 26, 2013


If, like us, you were wondering if Twitter was ever going to release analytics, rejoice! Chris Penn recently noticed a hidden gem that will very likely help you gain insight about...read_more

If, like us, you were wondering if Twitter was ever going to release analytics, rejoice! Chris Penn recently noticed a hidden gem that will very likely help you gain insight about...read_more

CATEGORIES: Analytics, Blog, Social Media Marketing

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Multi-Channel Attribution Using Google Analytics

May 30, 2013


Last month we discussed how multi-attribution can improve your college’s marketing measurability and help periodic evaluation of your marketing efforts and strategies. View Part 1: Multi-Attribution Modeling In the second part, we...read_more

Last month we discussed how multi-attribution can improve your college’s marketing measurability and help periodic evaluation of your marketing efforts and strategies. View Part 1: Multi-Attribution Modeling In the second part, we...read_more

CATEGORIES: Analytics, Blog

Tags: , , , ,