Higher Education Marketing

9 Ways to Tune Up Your Recruitment Marketing for Today’s “Typical“ Student

February 10, 2016


The typical college student today is very different from that of the past. The fairly accurate stereotype of the young, middle class, white, full-time, male student back in the 50s...read_more

The typical college student today is very different from that of the past. The fairly accurate stereotype of the young, middle class, white, full-time, male student back in the 50s...read_more

CATEGORIES: Blog, Content Development, Education Marketing

Tags: , ,


HEM Talks Landing Pages, CRM & Student Recruitment at EAIE 2015 in Glasgow!

September 14, 2015


This year’s European Association for International Education (EAIE) conference takes place in Glasgow, Scotland and is expected to attract at least 5000 attendees from Sept. 15-18. EAIE is a non-profit organization...read_more

This year’s European Association for International Education (EAIE) conference takes place in Glasgow, Scotland and is expected to attract at least 5000 attendees from Sept. 15-18. EAIE is a non-profit organization...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment

Tags: , ,


4 Marketing Tactics To Help Convert More Student Leads Into Registered Students

August 19, 2015


The challenge of developing student leads into registered students is at the core of the higher ed marketer’s objectives. With generally flat or declining marketing budgets, managers must focus their...read_more

The challenge of developing student leads into registered students is at the core of the higher ed marketer’s objectives. With generally flat or declining marketing budgets, managers must focus their...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation

Tags: , , ,


PSEWEB 2015: 4 Key Takeaways Every Education Marketer Can Use

August 6, 2015


In his opening keynote speech, higher ed expert Ken Steele (Eduvation) set the tone for PSEWEB 2015 by highlighting some of the latest “augmented reality” trends in education marketing. Campus tours...read_more

In his opening keynote speech, higher ed expert Ken Steele (Eduvation) set the tone for PSEWEB 2015 by highlighting some of the latest “augmented reality” trends in education marketing. Campus tours...read_more

CATEGORIES: Analytics, Blog, Content Development, Education Lead Generation, Education Marketing, Social Media Marketing

Tags: , , , ,


Google Analytics Made Easy: A Crashcourse for Education Marketers

July 16, 2015


During a recent webinar, we polled participating education marketing and admissions staff on how often they consult Google Analytics to measure their digital marketing efforts. Given the tremendous capacity of...read_more

During a recent webinar, we polled participating education marketing and admissions staff on how often they consult Google Analytics to measure their digital marketing efforts. Given the tremendous capacity of...read_more

CATEGORIES: Analytics, Blog, Education Marketing

Tags: , ,


HEM’s Blog is 5 years old, and boy, have things changed!

July 6, 2015


The last 8 years has been a very exciting period of growth for our company, beginning as a one man shop in a shared office, to the present, where we...read_more

The last 8 years has been a very exciting period of growth for our company, beginning as a one man shop in a shared office, to the present, where we...read_more

CATEGORIES: Blog, Education Marketing, News

Tags: , , , ,


6 Questions to Assess Your Plan for International Student Recruitment

March 11, 2015


A recent World Education News & Reviews (WENR) report revealed some very compelling trends amongst Millennial international students.  With a focus on these students' online behaviors and the ways in...read_more

A recent World Education News & Reviews (WENR) report revealed some very compelling trends amongst Millennial international students.  With a focus on these students' online behaviors and the ways in...read_more

CATEGORIES: Blog

Tags: , ,


4 Reasons Why You Should Consider Bing for your Higher Ed Lead Gen PPC Campaigns

February 16, 2015


Paid online lead generation is more competitive than ever as more and more institutions complete for a shrinking pool of prospective students. The once price-accessible, non-branded keywords that describe your programs...read_more

Paid online lead generation is more competitive than ever as more and more institutions complete for a shrinking pool of prospective students. The once price-accessible, non-branded keywords that describe your programs...read_more

CATEGORIES: Blog, Education Lead Generation, Pay per Click

Tags: , ,


A Look at the Data Behind Google Benchmarking for Higher Ed

November 21, 2014


It has been a few years since we have seen “benchmarking” reports inside Google Analytics (GA). Personally, I am very excited to see it back and have been looking forward...read_more

It has been a few years since we have seen “benchmarking” reports inside Google Analytics (GA). Personally, I am very excited to see it back and have been looking forward...read_more

CATEGORIES: Analytics, Blog, Education Marketing

Tags: , ,


Marketing Technology Adoption in Higher Ed: From CRM to Marketing Automation

November 5, 2014


In a recently released report entitled, The State of CRM Use in Higher Education Report, the American Association of Collegiate Registrars and Admissions reveal that 64% of institutions surveyed, (total...read_more

In a recently released report entitled, The State of CRM Use in Higher Education Report, the American Association of Collegiate Registrars and Admissions reveal that 64% of institutions surveyed, (total...read_more

CATEGORIES: Conversion Optimization, Education Lead Generation, Education Marketing

Tags: , , , ,