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Higher Education Marketing

Marketing Technology Adoption in Higher Ed: From CRM to Marketing Automation

November 5, 2014


In a recently released report entitled, The State of CRM Use in Higher Education Report, the American Association of Collegiate Registrars and Admissions reveal that 64% of institutions surveyed, (total...read_more

In a recently released report entitled, The State of CRM Use in Higher Education Report, the American Association of Collegiate Registrars and Admissions reveal that 64% of institutions surveyed, (total...read_more

CATEGORIES: Conversion Optimization, Education Lead Generation, Education Marketing

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4 Types of Traffic You Can Filter to get a Better Picture of Student Behavior on Your College Website

September 2, 2014


Google Analytics (GA) is a tool that allows you to see how prospective students engage with your website, what content is interesting to them and what actions they are prepared...read_more

Google Analytics (GA) is a tool that allows you to see how prospective students engage with your website, what content is interesting to them and what actions they are prepared...read_more

CATEGORIES: Analytics, Blog

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It’s Time for Higher Ed to Plan the Move to Universal Analytics

May 20, 2014


About a year ago, we published a post introducing Universal Analytics, (UA)  describing what it is and some of the implications of its use in higher education marketing.  Flash forward to...read_more

About a year ago, we published a post introducing Universal Analytics, (UA)  describing what it is and some of the implications of its use in higher education marketing.  Flash forward to...read_more

CATEGORIES: Analytics, Blog, Web Design and Development

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Google’s Q4 / 2013 in Review, Higher Education Search Analysis Report: Highlights and Observations

February 21, 2014


On Feb 5, 2014, Google’s Education team hosted a Google Hangout that gave their 2013 Q4 report on the state of Google search and pay-per-click marketing for the higher education...read_more

On Feb 5, 2014, Google’s Education team hosted a Google Hangout that gave their 2013 Q4 report on the state of Google search and pay-per-click marketing for the higher education...read_more

CATEGORIES: Analytics, Blog, Education Lead Generation, Pay per Click, SEO

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Google Analytics Content Groups for Higher Ed Marketing

February 10, 2014


Higher ed websites have complicated architectures designed to organize and optimize information about lots of different topics for lots of different audiences. The architecture of your site provides a natural...read_more

Higher ed websites have complicated architectures designed to organize and optimize information about lots of different topics for lots of different audiences. The architecture of your site provides a natural...read_more

CATEGORIES: Analytics, Blog

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HEM presents Cross Domain Tracking 101, at the February 5, 2014 Higher Ed Analytics Conference

January 31, 2014


On February 5, 2014, we will be participating as a speaker in the Higher Ed Analytics Conference, a 3.5 hour online event, featuring twelve, 10 minute presentations, on advanced topics...read_more

On February 5, 2014, we will be participating as a speaker in the Higher Ed Analytics Conference, a 3.5 hour online event, featuring twelve, 10 minute presentations, on advanced topics...read_more

CATEGORIES: Analytics, Blog, Education Lead Generation, Education Marketing

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Are In-Depth Articles in Your Higher Ed Content Strategy?

December 27, 2013


You’ve probably noticed In-Depth Articles coming up on your Google search engine results pages. In-Depth Articles (IDAs) were introduced back in August 2013 to Google search engine results pages (SERPs),...read_more

You’ve probably noticed In-Depth Articles coming up on your Google search engine results pages. In-Depth Articles (IDAs) were introduced back in August 2013 to Google search engine results pages (SERPs),...read_more

CATEGORIES: Blog, Content Development, SEO

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An Intro to Pay-Per-Click Marketing for International Student Recruitment (A Free 20 minute Webinar on Dec 12, 2013)

December 9, 2013


On Thursday, December 12, at 2:00 PM EST, in cooperation with our good friends at the Brenn-White Group, HEM will present a 20 minute webcast, entitled, "An Introduction to Pay-Per-Click Marketing...read_more

On Thursday, December 12, at 2:00 PM EST, in cooperation with our good friends at the Brenn-White Group, HEM will present a 20 minute webcast, entitled, "An Introduction to Pay-Per-Click Marketing...read_more

CATEGORIES: Blog, Education Lead Generation, Pay per Click

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Our Questions and Answers Page: Ask Us Anything!

December 6, 2013


Questions about higher education marketing come our way in many different forms, through many different channels. Our phones, emails and social media accounts are usually abuzz with activity that keeps us...read_more

Questions about higher education marketing come our way in many different forms, through many different channels. Our phones, emails and social media accounts are usually abuzz with activity that keeps us...read_more

CATEGORIES: Blog, Education Marketing

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Why Every Higher Ed Marketer Needs to Understand and Use Cross Domain Tracking

November 4, 2013


Higher education web ecosystems are generally pretty complicated and include multiple domains, sub-domains, microsites, payment gateways, CRM systems and external promotions, etc. To understand the visitor traffic patterns across all...read_more

Higher education web ecosystems are generally pretty complicated and include multiple domains, sub-domains, microsites, payment gateways, CRM systems and external promotions, etc. To understand the visitor traffic patterns across all...read_more

CATEGORIES: Analytics, Blog, Education Marketing

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