The New Google Analytics Acquistion Report: A Primer for Higher Ed Marketers
Date posted: October 25, 2013
Reading Time: 4 minutes If you are a typical college or university marketer who checks in once and a while with Google Analytics (GA)...
3 Other Ways to Get Visitor Keyword Info, Now That It’s “Not Provided” in Google Analytics
Date posted: October 18, 2013
Reading Time: 4 minutes In last week’s post we discussed the nature and implications of the fact that Google Analytics is no longer providing...
The Impact of “Keyword Not Provided” in Higher Ed Marketing
Date posted: October 8, 2013
Reading Time: 4 minutes If you have a role in digital marketing at your institution you’ve probably heard that Google is rolling out a...
Higher Ed Search Analytics are Simplified with New Google Adwords Report
Date posted: September 16, 2013
Reading Time: 4 minutes It just got a lot easier to track, analyze and understand the relationship between PPC ads and organic listings on...
On-Page SEO Basics for Higher Ed Marketers
Date posted: May 27, 2013
Reading Time: 6 minutes On-page SEO and off-page SEO (links) determine how your pages rank in search engine results. This post takes a look...
Universal Analytics: Implications in Higher Ed
Date posted: May 6, 2013
Reading Time: 4 minutes I have encountered an increasing number of tantalizing posts about Universal Analytics (UA) in the last couple of months. As experience with...
15 Ways to Reduce Your Higher Ed Website Bounce Rates
Date posted: March 18, 2013
Reading Time: 5 minutes In last weeks’ post “Bounce Rates in Higher Ed: The Good, the Bad and the Ugly” we defined bounces and bounce...
Bounce Rates in Higher Ed: The Good, the Bad and the Ugly
Date posted: March 11, 2013
Reading Time: 7 minutes When marketing managers begin working with Google Analytics to learn more about their website’s effectiveness, bounce rate is one of...
Student Leads Checklist: 13 Tips for Schools
Date posted: January 26, 2013
Reading Time: 10 minutes Need more high quality student leads? If so, you’re in good company because this is probably the most common requirement...
13 Tips to Generate More Student Leads
Date posted: January 25, 2013
Reading Time: 7 minutes Need more high quality student leads? If so, you’re in good company because this is probably the most common requirement...