Analytics In Higher Education | Education Marketing | Google Analytics | SEO | Higher Education Marketing
Higher Education Marketing

Using Google Analytics in Education: 6 Essential GA Reports and What They Tell You

November 15, 2017


higher education

For the institution looking to improve their marketing and recruitment efforts with data-driven insights, there's no better way to start than by adopting Google Analytics. Free to use, the platform...read_more

For the institution looking to improve their marketing and recruitment efforts with data-driven insights, there's no better way to start than by adopting Google Analytics. Free to use, the platform...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing

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Getting the Most From Facebook Insights For Schools

October 11, 2017


education marketing

With over 2 billion monthly active users, Facebook is an incredibly powerful tool that can help schools effectively reach many different demographics of prospective students across the globe. While you’re...read_more

With over 2 billion monthly active users, Facebook is an incredibly powerful tool that can help schools effectively reach many different demographics of prospective students across the globe. While you’re...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Social Media Marketing

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Google Analytics in Higher Education: Goal Tracking Made Easy for Schools

September 27, 2017


Higher Education Marketing

While you can’t read the minds of prospective students who are browsing through your website, Google Analytics can allow you to gain a thorough and more comprehensive understanding of how...read_more

While you can’t read the minds of prospective students who are browsing through your website, Google Analytics can allow you to gain a thorough and more comprehensive understanding of how...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization, Education Lead Generation, Education Marketing, SEO

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Student Personas and Behavior-Targeted Content

July 3, 2014


marketing student personas

Today’s colleges face the mammoth task of differentiating themselves in an increasingly competitive marketplace. It’s a noisy, action-packed space where schools jostle for visibility, forever searching out innovative ways to...read_more

Today’s colleges face the mammoth task of differentiating themselves in an increasingly competitive marketplace. It’s a noisy, action-packed space where schools jostle for visibility, forever searching out innovative ways to...read_more

CATEGORIES: Analytics, Blog, Content Development, Conversion Optimization, International Recruitment, Web Design and Development

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5 Tips to Optimize Your Admissions Pages for Lead Generation

July 5, 2013


No higher education institution would dispute that their website is an important asset for all their student marketing initiatives, but this is proving more critical every day. In a 2012...read_more

No higher education institution would dispute that their website is an important asset for all their student marketing initiatives, but this is proving more critical every day. In a 2012...read_more

CATEGORIES: Analytics, Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Mobile Marketing, Web Design and Development

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