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Higher Education Marketing

The Year in Higher Education Marketing: Trends of 2013

December 24, 2013


It's an exciting time to be involved in higher education. After decades of relative stability, the past few years have seen significant change driven by a combination of social, cultural,...read_more

It's an exciting time to be involved in higher education. After decades of relative stability, the past few years have seen significant change driven by a combination of social, cultural,...read_more

CATEGORIES: Analytics, Blog, Content Development, Education Lead Generation, Social Media Marketing

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Conducting cohort analysis with Google Analytics

December 11, 2013


Cohort analysis, sometimes referred to as longitudinal analysis, focuses on the behavior of cohort groups (a group of people who share similar characteristics or behavior) within a predefined timespan. For...read_more

Cohort analysis, sometimes referred to as longitudinal analysis, focuses on the behavior of cohort groups (a group of people who share similar characteristics or behavior) within a predefined timespan. For...read_more

CATEGORIES: Analytics, Blog

Tags: , ,