Content marketing

It’s been called the ‘YouTube of blogging,’ drawn comparisons to Reddit as a viral engine, and was created by two of the founders of Twitter. It’s estimated to attract somewhere...

It’s been called the ‘YouTube of blogging,’ drawn comparisons to Reddit as a viral engine, and was created by two of the founders of Twitter. It’s estimated to attract somewhere...

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, News, Social Media Marketing

Tags: Content marketing, content strategy for student recruitment, digital student recruitment, higher education content marketing

The student recruitment challenges faced by language schools are unique. Language education can attract students from a wide variety different places and cultures, each with different ambitions, interests, and tastes....

The student recruitment challenges faced by language schools are unique. Language education can attract students from a wide variety different places and cultures, each with different ambitions, interests, and tastes....

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment

Tags: Content marketing, Education Marketing Tips, international student recruitment, online student recruitment, recruit more students online, Social Media marketing for schools

  A volatile economy, rising tuition costs, fear of student-debt, and mounting uncertainty around the “worth” of a college education have made recruiting and retaining students extremely challenging over the last...

  A volatile economy, rising tuition costs, fear of student-debt, and mounting uncertainty around the “worth” of a college education have made recruiting and retaining students extremely challenging over the last...

CATEGORIES: Blog, Content Development, Education Marketing, Online Student Recruitment, Social Media Marketing

Tags: College Marketing Coordinator Tips, Content marketing, content strategy and development, Education Marketing Tips, Higher Education Marketing, student recruitment

Why does interaction matter in content marketing? Research has firmly established that when we actively participate in an exercise, we’re much more likely to invest in it, understand it, and retain...

Why does interaction matter in content marketing? Research has firmly established that when we actively participate in an exercise, we’re much more likely to invest in it, understand it, and retain...

CATEGORIES: Blog, Content Development, Education Marketing, News, Online Student Recruitment, Social Media Marketing

Tags: College Marketing Coordinator Tips, Content marketing, content strategy and development, Education Marketing, Education Marketing News

We looked at the QS World Grad School Tour: Applicant Survey 2015 to learn more about what drives postgraduate decision-making across the globe. The survey collected responses from 7,153 students applying...

We looked at the QS World Grad School Tour: Applicant Survey 2015 to learn more about what drives postgraduate decision-making across the globe. The survey collected responses from 7,153 students applying...

CATEGORIES: Blog, Content Development, Education Marketing, International Recruitment

Tags: College Marketing Coordinator Tips, Content marketing, Education Marketing News, international student recruitment

Most colleges, universities and language programs across the globe are fully aware that Latin America is now one of the world’s most important markets for international student recruitment. And they’re...

Most colleges, universities and language programs across the globe are fully aware that Latin America is now one of the world’s most important markets for international student recruitment. And they’re...

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment, Pay per Click, Social Media Marketing

Tags: Content marketing, Education Marketing Tips, international student recruitment

Schools songs are nothing new, particularly “fight” songs for college sports teams. But now some institutions are producing official music video anthems to build brand prestige and attract new audiences. When...

Schools songs are nothing new, particularly “fight” songs for college sports teams. But now some institutions are producing official music video anthems to build brand prestige and attract new audiences. When...

CATEGORIES: Blog

Tags: Content marketing, content strategy and development, Education Marketing Tips, Higher Education Marketing, student recruitment

Email marketing has come a long way in recent years. Anti-spam legislation has played a large part in motivating these changes, but it is the more recent content marketing revolution...

Email marketing has come a long way in recent years. Anti-spam legislation has played a large part in motivating these changes, but it is the more recent content marketing revolution...

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation

Tags: Content marketing, Education Marketing Tips, Email Marketing, lead generation

Colleges and universities are creating new program offerings at record rates as administrative and academic execs scramble to create programs to attract new students and additional tuition revenue. Unfortunately many...

Colleges and universities are creating new program offerings at record rates as administrative and academic execs scramble to create programs to attract new students and additional tuition revenue. Unfortunately many...

CATEGORIES: Blog, Education Marketing

Tags: Content marketing, Education Marketing, Education Marketing Tips, Recruitment Solutions

Inbound marketing has gradually become an essential priority for higher education marketing, however there still exists much confusion as to what exactly constitutes a successful inbound marketing strategy. It is...

Inbound marketing has gradually become an essential priority for higher education marketing, however there still exists much confusion as to what exactly constitutes a successful inbound marketing strategy. It is...

CATEGORIES: Analytics, Blog, Content Development, Education Marketing, SEO, Social Media Marketing

Tags: Content marketing, Google Analytics, Higher Education Marketing, student personas