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Higher Education Marketing

What Exactly is “Native Advertising” and Why Should Higher Ed Marketers Care?

October 7, 2014


College and university marketers are working hard to master content marketing and reap the benefits of increased visitor traffic, increased engagement and increased SEO rankings.  At the same time, content...read_more

College and university marketers are working hard to master content marketing and reap the benefits of increased visitor traffic, increased engagement and increased SEO rankings.  At the same time, content...read_more

CATEGORIES: Blog, Content Development, Education Marketing, SEO

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KEEPING UP WITH SOCIAL MEDIA SERIES – LATEST CHANGES AND WHAT THEY MAY MEAN FOR YOUR COLLEGE

December 19, 2013


Social media platforms are constantly tweaking their layout, terms of services, or features. This HEM series is meant to help you make sense of these changes in a higher ed...read_more

Social media platforms are constantly tweaking their layout, terms of services, or features. This HEM series is meant to help you make sense of these changes in a higher ed...read_more

CATEGORIES: Blog, Education Marketing, Social Media Marketing

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Marketers are Overwhelmed by the Growing Demands of Digital Marketing

September 30, 2013


Feeling overwhelmed trying to manage and execute your digital marketing for your college or university? Well, you are not alone. A recent Imedia survey of brand marketers, from across a broad range of...read_more

Feeling overwhelmed trying to manage and execute your digital marketing for your college or university? Well, you are not alone. A recent Imedia survey of brand marketers, from across a broad range of...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Marketing

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How to Implement Your Content Sharing Strategy for Higher Ed: Part II

July 22, 2013


Last week, Part 1 of this post discussed how to implement the basic steps of a content sharing strategy across social networks by focusing on your content marketing goals,  employing...read_more

Last week, Part 1 of this post discussed how to implement the basic steps of a content sharing strategy across social networks by focusing on your content marketing goals,  employing...read_more

CATEGORIES: Blog, Content Development, Social Media Marketing

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What are the best alternatives to Google Reader?

April 11, 2013


The world Internet giant, Google, has recently announced the closing down of Google Reader, its Web-based aggregator, on July 1st, due to a decreasing number of users.  Google Reader allows...read_more

The world Internet giant, Google, has recently announced the closing down of Google Reader, its Web-based aggregator, on July 1st, due to a decreasing number of users.  Google Reader allows...read_more

CATEGORIES: Blog, Content Development

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Establishing a Content Culture at Your College or University

April 8, 2013


It’s clear that meaningful and relevant content is integral to enhancing web presence and overall user experience. Part of any content strategy will necessarily involve developing processes of creating new content,...read_more

It’s clear that meaningful and relevant content is integral to enhancing web presence and overall user experience. Part of any content strategy will necessarily involve developing processes of creating new content,...read_more

CATEGORIES: Blog, Content Development

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3 Ways to Boost Student-Driven Web Content

March 1, 2013


Just as classrooms rely on student participation in order to thrive, a college or university website needs student-led content in order to bolster the energy and voice of your overall...read_more

Just as classrooms rely on student participation in order to thrive, a college or university website needs student-led content in order to bolster the energy and voice of your overall...read_more

CATEGORIES: Blog, Content Development

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How Web Structure Can Increase Content Value

February 8, 2013


Structure is everything. Granted, the recipe to a great web site contains a lot of different ingredients, including web design and development, content, social media, SEO, analytics…the whole nine yards....read_more

Structure is everything. Granted, the recipe to a great web site contains a lot of different ingredients, including web design and development, content, social media, SEO, analytics…the whole nine yards....read_more

CATEGORIES: Blog, Content Development

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