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Higher Education Marketing

Higher Education Evergreen Marketing: The Gift That Keeps on Giving

June 20, 2014


evergreen content

Our ‘information age’ is characterized by the breakneck speed at which data is disseminated, shared, consumed, and discarded. We demand constant updates; we must be in the know. The continually...read_more

Our ‘information age’ is characterized by the breakneck speed at which data is disseminated, shared, consumed, and discarded. We demand constant updates; we must be in the know. The continually...read_more

CATEGORIES: Blog, Content Development, Social Media Marketing

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TV Advertising for Branding and Lead Generation in College Recruitment

June 16, 2014


TV advertising higher education

TV advertising has a long-standing tradition in the higher education marketing space. Higher ed ads have evolved a lot over the years from being more branding oriented to the much...read_more

TV advertising has a long-standing tradition in the higher education marketing space. Higher ed ads have evolved a lot over the years from being more branding oriented to the much...read_more

CATEGORIES: Analytics, Blog, Content Development, Education Lead Generation

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Marketing your School’s Summer Programs

May 7, 2014


summer marketing materials

This is the time of the year when colleges and universities are seeking to increase enrolment in their summer programs, which are a great way to attract students to your...read_more

This is the time of the year when colleges and universities are seeking to increase enrolment in their summer programs, which are a great way to attract students to your...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, International Recruitment, Web Design and Development

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PPC for International Student Recruitment

April 8, 2014


PPC for International student recruitment

Increasing competition for a shrinking supply of local prospective students has led many colleges and universities to expand their recruitment targeting to the potentially lucrative international student market. Institutions seek...read_more

Increasing competition for a shrinking supply of local prospective students has led many colleges and universities to expand their recruitment targeting to the potentially lucrative international student market. Institutions seek...read_more

CATEGORIES: Analytics, Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Marketing, International Recruitment, Mobile Marketing, Pay per Click, SEO

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How to Leverage Original Content: A Case Study about Content, Social Media and SEO in Higher Ed

April 1, 2014


College and university web marketers understand that they have to publish high quality, relevant and original content for their sites to rank highly. They also know that they have to...read_more

College and university web marketers understand that they have to publish high quality, relevant and original content for their sites to rank highly. They also know that they have to...read_more

CATEGORIES: Blog, Content Development, SEO, Social Media Marketing

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The Power of Infographics for Marketing Higher Education

February 24, 2014


lead generation

The overwhelming quantity of data that the internet has made available at our fingertips has had an interesting effect on the way we internalize information. As attention spans wane by...read_more

The overwhelming quantity of data that the internet has made available at our fingertips has had an interesting effect on the way we internalize information. As attention spans wane by...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, SEO, Social Media Marketing

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The Freshness Factor: Keeping Content Up to Date

January 24, 2014


study abroad

The complexity of the highly dynamic higher education environment makes it a constant challenge to maintain website quality, consistency and timeliness. But there are several reasons colleges and universities should...read_more

The complexity of the highly dynamic higher education environment makes it a constant challenge to maintain website quality, consistency and timeliness. But there are several reasons colleges and universities should...read_more

CATEGORIES: Blog, Content Development, SEO, Web Design and Development

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Away with Words – Leveraging the Power of Images

January 20, 2014


As the world spins faster and attention spans shrink by the day, social media has evolved from thousand-word blog posts to micro-blog tweets to the emerging trend of doing away...read_more

As the world spins faster and attention spans shrink by the day, social media has evolved from thousand-word blog posts to micro-blog tweets to the emerging trend of doing away...read_more

CATEGORIES: Blog, Content Development, Mobile Marketing, Social Media Marketing, Web Design and Development

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Using Social Proof in Recruitment Marketing

January 6, 2014


Remember when they put those really bad laugh tracks on TV comedy shows to encourage you to laugh at the jokes. That’s an example of social proof. ( FYI, they do...read_more

Remember when they put those really bad laugh tracks on TV comedy shows to encourage you to laugh at the jokes. That’s an example of social proof. ( FYI, they do...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Social Media Marketing

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Are In-Depth Articles in Your Higher Ed Content Strategy?

December 27, 2013


You’ve probably noticed In-Depth Articles coming up on your Google search engine results pages. In-Depth Articles (IDAs) were introduced back in August 2013 to Google search engine results pages (SERPs),...read_more

You’ve probably noticed In-Depth Articles coming up on your Google search engine results pages. In-Depth Articles (IDAs) were introduced back in August 2013 to Google search engine results pages (SERPs),...read_more

CATEGORIES: Blog, Content Development, SEO

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