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Higher Education Marketing

In Plain English: 5 Tips for Simplifying Your Content Writing for International Students

February 1, 2017


International communication content simplify

As international markets become increasingly important for student recruitment, schools need to ensure that their messaging is being clearly understood by a growing variety of audiences. Navigating university websites to...read_more

As international markets become increasingly important for student recruitment, schools need to ensure that their messaging is being clearly understood by a growing variety of audiences. Navigating university websites to...read_more

CATEGORIES: Blog, Content Development, International Recruitment

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How To Build An Evolving Alumni Engagement Strategy

September 8, 2014


alumni engagement higher education marketing

College admissions and recruitment teams have a lot of balls in the air. They’re launching email campaigns, optimizing websites, growing social media communities, scrutinizing Google Analytics, and generating cutting-edge content...read_more

College admissions and recruitment teams have a lot of balls in the air. They’re launching email campaigns, optimizing websites, growing social media communities, scrutinizing Google Analytics, and generating cutting-edge content...read_more

CATEGORIES: Blog, Content Development, Education Marketing, Social Media Marketing

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Optimizing Press Releases for Marketing Higher Education

February 13, 2014


lead generation

As more aspects of society move exclusively online, many organizations are discovering that instead of buying media coverage, they can become media. This is a fundamental shift away from traditional...read_more

As more aspects of society move exclusively online, many organizations are discovering that instead of buying media coverage, they can become media. This is a fundamental shift away from traditional...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, News, SEO, Social Media Marketing

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Text Messaging for Student Recruitment

October 24, 2013


The popularity of text messaging should be evident to anyone who has spent any time on a college campus. Students can't resist texting, even in classrooms, and it continues to...read_more

The popularity of text messaging should be evident to anyone who has spent any time on a college campus. Students can't resist texting, even in classrooms, and it continues to...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Marketing, Mobile Marketing

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How to Make Compelling Promotional Video for Higher Education

September 4, 2013


Website design for colleges and universities is a constant challenge because of the need to express an abundance of information to a wide variety of audiences. While many sites continue...read_more

Website design for colleges and universities is a constant challenge because of the need to express an abundance of information to a wide variety of audiences. While many sites continue...read_more

CATEGORIES: Blog, Branding and Web Design, Social Media Marketing, Web Design and Development

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