Higher Education Marketing

5 Digital Strategies to Improve Your Student Retention

August 10, 2016


Do you know the dropout rate at your educational institution? Do you know specifically when dropouts tend to occur - such as within the first six months of year one,...read_more

Do you know the dropout rate at your educational institution? Do you know specifically when dropouts tend to occur - such as within the first six months of year one,...read_more

CATEGORIES: Blog, Content Development, Education Marketing, Social Media Marketing, Student retention

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5 Steps to Creating a Unique & Impactful School Brand

July 20, 2016


What is a brand? “Brand is the promise, the big idea, the expectations that reside in each customer’s mind about a product, service or company.  Branding is about making an emotional...read_more

What is a brand? “Brand is the promise, the big idea, the expectations that reside in each customer’s mind about a product, service or company.  Branding is about making an emotional...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Marketing, Online Student Recruitment

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7 Signs Your Website is Sabotaging Student Recruitment

May 25, 2016


The QS 2016 report on digital marketing in higher education reveals some fascinating trends in how schools are re-tooling their online recruitment strategies this year. Specifically, the report looks at...read_more

The QS 2016 report on digital marketing in higher education reveals some fascinating trends in how schools are re-tooling their online recruitment strategies this year. Specifically, the report looks at...read_more

CATEGORIES: Blog, Content Development, Education Marketing

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“INTERACTIVE CONTENT” IS WHAT’S NEXT: 4 WAYS YOUR SCHOOL CAN GET IN THE GAME

May 11, 2016


Why does interaction matter in content marketing? Research has firmly established that when we actively participate in an exercise, we’re much more likely to invest in it, understand it, and retain...read_more

Why does interaction matter in content marketing? Research has firmly established that when we actively participate in an exercise, we’re much more likely to invest in it, understand it, and retain...read_more

CATEGORIES: Blog, Content Development, Education Marketing, News, Online Student Recruitment, Social Media Marketing

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Why Ad Blockers Could Threaten Your Online Student Recruitment Strategy

January 20, 2016


Last week, we discussed ways to improve click-through rates on your Facebook ads. So this week, we thought we’d follow up on the subject of online advertising by looking at...read_more

Last week, we discussed ways to improve click-through rates on your Facebook ads. So this week, we thought we’d follow up on the subject of online advertising by looking at...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing

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5 Steps to Writing Irresistible PPC Ads for Student Recruitment

December 9, 2015


Whether you’re looking to attract more students locally, or enhance your international recruitment, Pay-per-Click (PPC) advertising offers a highly efficient means of raising your profile online, and generating quality student...read_more

Whether you’re looking to attract more students locally, or enhance your international recruitment, Pay-per-Click (PPC) advertising offers a highly efficient means of raising your profile online, and generating quality student...read_more

CATEGORIES: Blog

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The Rise and the Fall of the Stealth Applicant

December 2, 2015


Traditionally students had to make themselves known during their college search process - in fact, it was the only way to, firstly, get general information from an institution, and secondly,...read_more

Traditionally students had to make themselves known during their college search process - in fact, it was the only way to, firstly, get general information from an institution, and secondly,...read_more

CATEGORIES: Blog, Education Marketing

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8 Essential Marketing Steps of Launching A New College Program

September 30, 2015


Colleges and universities are creating new program offerings at record rates as administrative and academic execs scramble to create programs to attract new students and additional tuition revenue. Unfortunately many...read_more

Colleges and universities are creating new program offerings at record rates as administrative and academic execs scramble to create programs to attract new students and additional tuition revenue. Unfortunately many...read_more

CATEGORIES: Blog, Education Marketing

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4 Automated (yet Personalized!) Website Tools For Round-the-Clock Student Recruitment

August 12, 2015


Abandoned shopping carts. In their analysis of 31 different studies, Baynard Institute determined that on average, 68.53% of online shoppers abandon their shopping carts at the checkout. Some of the top reason...read_more

Abandoned shopping carts. In their analysis of 31 different studies, Baynard Institute determined that on average, 68.53% of online shoppers abandon their shopping carts at the checkout. Some of the top reason...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing

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New Research Shows Why LinkedIn is Hot for Millennial Recruitment

June 5, 2015


Millennials are the primary target audience of many colleges and universities. But who exactly ARE millennials? Opinions vary widely on their precise age range, but today’s high school seniors and...read_more

Millennials are the primary target audience of many colleges and universities. But who exactly ARE millennials? Opinions vary widely on their precise age range, but today’s high school seniors and...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Social Media Marketing

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