Higher Education Marketing

How “Education Hubs” are Impacting International Student Recruitment

July 13, 2016


Colleges and universities have been using branch locations to reach and recruit new students for decades, often with slightly modified program offerings, depending on local demand. But what about setting...read_more

Colleges and universities have been using branch locations to reach and recruit new students for decades, often with slightly modified program offerings, depending on local demand. But what about setting...read_more

CATEGORIES: Blog, Education Marketing, International Recruitment, News

Tags: , , , ,


Why Alumni-Student Mentoring is Crucial for Attracting & Retaining More Students

June 15, 2016


From an early age, we stress to students the importance of networking. We tell stories of jobs won and promotions secured on the golf course, at corporate cocktails, and of...read_more

From an early age, we stress to students the importance of networking. We tell stories of jobs won and promotions secured on the golf course, at corporate cocktails, and of...read_more

CATEGORIES: Blog, Content Development, Education Marketing, News

Tags: , , , , ,


Tips for Promoting Blended Learning to Recruit the “Unreachable” Student

June 8, 2016


“Blended learning” is typically described as the thoughtful combination of online and face-to-face instruction. It is an intuitive improvement to strictly online educational models that suffer for lack of human...read_more

“Blended learning” is typically described as the thoughtful combination of online and face-to-face instruction. It is an intuitive improvement to strictly online educational models that suffer for lack of human...read_more

CATEGORIES: Blog, Content Development, Education Marketing, International Recruitment, News, Online Student Recruitment

Tags: , , , ,


“INTERACTIVE CONTENT” IS WHAT’S NEXT: 4 WAYS YOUR SCHOOL CAN GET IN THE GAME

May 11, 2016


Why does interaction matter in content marketing? Research has firmly established that when we actively participate in an exercise, we’re much more likely to invest in it, understand it, and retain...read_more

Why does interaction matter in content marketing? Research has firmly established that when we actively participate in an exercise, we’re much more likely to invest in it, understand it, and retain...read_more

CATEGORIES: Blog, Content Development, Education Marketing, News, Online Student Recruitment, Social Media Marketing

Tags: , , , ,


Survey shows How International Students Choose Master Programs: What Does this Mean for Your Recruitment Marketing?

March 30, 2016


We looked at the QS World Grad School Tour: Applicant Survey 2015 to learn more about what drives postgraduate decision-making across the globe. The survey collected responses from 7,153 students applying...read_more

We looked at the QS World Grad School Tour: Applicant Survey 2015 to learn more about what drives postgraduate decision-making across the globe. The survey collected responses from 7,153 students applying...read_more

CATEGORIES: Blog, Content Development, Education Marketing, International Recruitment

Tags: , , ,


Micro-Courses, Nano-Degrees & Open Badges: Is your School Ready for Unbundled Education?

August 21, 2015


Why buy a whole album when you can just download the one or two songs you really want from iTunes? Why subscribe to a whole TV channel when you can just...read_more

Why buy a whole album when you can just download the one or two songs you really want from iTunes? Why subscribe to a whole TV channel when you can just...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, News

Tags: , , , ,


Announcing HEM’s 2015 Digital Marketing for Higher Education Ebook

March 17, 2015


We’re Reviewing 2014 Trends to Help You Jumpstart your 2015 Marketing! 2014 was a very exciting year in higher education digital marketing with lots of interesting developments in digital marketing strategy,...read_more

We’re Reviewing 2014 Trends to Help You Jumpstart your 2015 Marketing! 2014 was a very exciting year in higher education digital marketing with lots of interesting developments in digital marketing strategy,...read_more

CATEGORIES: Blog, Education Marketing, News

Tags: , , ,


Student Recruitment Strategy and Tactics for the Mobile Generation: Free Webinar from HEM

September 18, 2014


On Thursday, October 9, 1:30 pm Eastern, Higher Education Marketing will present a free, half-hour webinar, entitled Student Recruitment Strategy and Tactics for the Mobile Generation. ...read_more

On Thursday, October 9, 1:30 pm Eastern, Higher Education Marketing will present a free, half-hour webinar, entitled Student Recruitment Strategy and Tactics for the Mobile Generation. ...read_more

CATEGORIES: Blog, Mobile Marketing, News

Tags: , , ,


Canada’s new Anti-Spam Legislation (CASL) and How It Affects your Higher Ed Digital Marketing

June 3, 2014


Canada’s new Anti-Spam Legislation, also known as CASL, goes into effect July 1, 2014. It invokes some pretty dramatic change in Canada's laws and has been cited, as some the toughest...read_more

Canada’s new Anti-Spam Legislation, also known as CASL, goes into effect July 1, 2014. It invokes some pretty dramatic change in Canada's laws and has been cited, as some the toughest...read_more

CATEGORIES: Blog, Education Marketing, News

Tags: , , ,


Announcing HEM’s 2014 Digital Marketing in Higher Education Survey

May 26, 2014


In today's competitive higher education marketplace, your strategy and effectiveness with digital marketing is critical to your insitution's overall success. Where should you invest your scarce digital marketing dollars?  What digital channels...read_more

In today's competitive higher education marketplace, your strategy and effectiveness with digital marketing is critical to your insitution's overall success. Where should you invest your scarce digital marketing dollars?  What digital channels...read_more

CATEGORIES: Blog, Education Marketing, News

Tags: , ,