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Higher Education Marketing

HEM co-presents “John Cabot University’s Voyage of Discovery into Analytics-Based Recruitment Marketing“ at the 10th Annual OmniUpdate User Training Conference

February 28, 2014


On Tuesday, March 11, at the 10th Annual OmniUpdate Users Conference in Los Angeles, HEM will co-present with Berenice Cocciolillo, from John Cabot University, a talk entitled “John Cabot University’s...read_more

On Tuesday, March 11, at the 10th Annual OmniUpdate Users Conference in Los Angeles, HEM will co-present with Berenice Cocciolillo, from John Cabot University, a talk entitled “John Cabot University’s...read_more

CATEGORIES: Blog, News

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Our Questions and Answers Page: Ask Us Anything!

December 6, 2013


Questions about higher education marketing come our way in many different forms, through many different channels. Our phones, emails and social media accounts are usually abuzz with activity that keeps us...read_more

Questions about higher education marketing come our way in many different forms, through many different channels. Our phones, emails and social media accounts are usually abuzz with activity that keeps us...read_more

CATEGORIES: Blog, Education Marketing

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Google’s Q3 Higher Education Search Analysis Report: Highlights and a Few Observations

November 18, 2013


Google’s Education team recently hosted a Google Hangout that provided their 2013 Q3 report on the state of Google search and pay-per-click marketing dynamics for the higher education marketplace. Along with...read_more

Google’s Education team recently hosted a Google Hangout that provided their 2013 Q3 report on the state of Google search and pay-per-click marketing dynamics for the higher education marketplace. Along with...read_more

CATEGORIES: Blog, Education Marketing, Pay per Click

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The Impact of “Keyword Not Provided” in Higher Ed Marketing

October 8, 2013


If you have a role in digital marketing at your institution you’ve probably heard that Google is rolling out a very significant change to Google Analytics, (GA)  that seriously limits...read_more

If you have a role in digital marketing at your institution you’ve probably heard that Google is rolling out a very significant change to Google Analytics, (GA)  that seriously limits...read_more

CATEGORIES: Analytics, Blog, Education Marketing, SEO

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Marketers are Overwhelmed by the Growing Demands of Digital Marketing

September 30, 2013


Feeling overwhelmed trying to manage and execute your digital marketing for your college or university? Well, you are not alone. A recent Imedia survey of brand marketers, from across a broad range of...read_more

Feeling overwhelmed trying to manage and execute your digital marketing for your college or university? Well, you are not alone. A recent Imedia survey of brand marketers, from across a broad range of...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Marketing

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Come meet us at EduWeb 2013!

July 19, 2013


We are excited to announce that Higher Education Marketing will be returning to the eduWeb conference in Boston, July 29th-31st. EduWeb is a leading and internationally recognized conference for all members of...read_more

We are excited to announce that Higher Education Marketing will be returning to the eduWeb conference in Boston, July 29th-31st. EduWeb is a leading and internationally recognized conference for all members of...read_more

CATEGORIES: Blog, Education Marketing

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Homage to Google Reader (or Why RSS Should be Part of Your Content Development Strategy)

April 5, 2013


Much to the shock of users around the world, Google recently announced that as of July 1, 2013, it is retiring its flagship RSS reader application, Google Reader. Picture source: Mashable I...read_more

Much to the shock of users around the world, Google recently announced that as of July 1, 2013, it is retiring its flagship RSS reader application, Google Reader. Picture source: Mashable I...read_more

CATEGORIES: Blog, Content Development, Education Marketing

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A recap of the 2013 Horizon Report on Emerging Technologies in Higher Ed with a few personal observations

February 25, 2013


The 2013 edition of the Horizon Report has been released and can be downloaded from here. I personally love this report. It is my favourite way to look into the future...read_more

The 2013 edition of the Horizon Report has been released and can be downloaded from here. I personally love this report. It is my favourite way to look into the future...read_more

CATEGORIES: Blog, News

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Higher Education Marketing and OmniUpdate Partner to Provide Digital Marketing and Web Content Management Services

October 1, 2012


Higher Education Marketing (HEM) and OmniUpdate announced today a strategic partnership, offering a holistic approach to website analytics, marketing, and content management. This partnership brings together one of higher education’s leading...read_more

Higher Education Marketing (HEM) and OmniUpdate announced today a strategic partnership, offering a holistic approach to website analytics, marketing, and content management. This partnership brings together one of higher education’s leading...read_more

CATEGORIES: Blog, Content Development, News

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Some Highlights from the EduWeb 2012 Conference

August 6, 2012


We’re back from eduWeb12 in Boston after a 3-day conference feast for the mind! The content was excellent and the people we met there were truly inspiring. This was HEM’s...read_more

We’re back from eduWeb12 in Boston after a 3-day conference feast for the mind! The content was excellent and the people we met there were truly inspiring. This was HEM’s...read_more

CATEGORIES: Blog, Content Development, News, Web Design and Development

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