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Higher Education Marketing

Announcing HEM’s 2015 Digital Marketing for Higher Education Ebook

March 17, 2015


We’re Reviewing 2014 Trends to Help You Jumpstart your 2015 Marketing! 2014 was a very exciting year in higher education digital marketing with lots of interesting developments in digital marketing strategy,...read_more

We’re Reviewing 2014 Trends to Help You Jumpstart your 2015 Marketing! 2014 was a very exciting year in higher education digital marketing with lots of interesting developments in digital marketing strategy,...read_more

CATEGORIES: Blog, Education Marketing, News

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42 Content Angles to Jumpstart Your Next Blog Post

March 9, 2015


Person with Bloggers Block

Producing that all-important, marketing-optimal blog each week, for your campus info or admissions blog can often be a real challenge, particularly if the dreaded writer’s block has set in. There’s...read_more

Producing that all-important, marketing-optimal blog each week, for your campus info or admissions blog can often be a real challenge, particularly if the dreaded writer’s block has set in. There’s...read_more

CATEGORIES: Blog, Content Development

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Building Social Admissions on Strong Marketing Foundations

February 23, 2015


Sponsors Chegg and Uversity recently released the 2015 Social Admissions Report. This report summarizes the results of their fall 2014 survey of 1611 high school seniors on their preferences and behavior...read_more

Sponsors Chegg and Uversity recently released the 2015 Social Admissions Report. This report summarizes the results of their fall 2014 survey of 1611 high school seniors on their preferences and behavior...read_more

CATEGORIES: Blog, Education Marketing, Social Media Marketing, Web Design and Development

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The Best of 2014 Higher Ed Holiday Greetings

December 29, 2014


It is that time of year again and holiday greetings are featured on college and university web sites all over the higher ed world. This “Best of 2014” list offers up a...read_more

It is that time of year again and holiday greetings are featured on college and university web sites all over the higher ed world. This “Best of 2014” list offers up a...read_more

CATEGORIES: Blog, Content Development, Education Marketing

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3 Questions to Ask to Improve Student Engagement with your Marketing Content

December 22, 2014


Student engagement is the elusive objective of much of the content produced in higher ed marketing. To positively engage a prospective student with your print collateral, website or social media...read_more

Student engagement is the elusive objective of much of the content produced in higher ed marketing. To positively engage a prospective student with your print collateral, website or social media...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing

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10 Questions to Test the Strength of your Institution’s Marketing Integration

December 15, 2014


For higher ed marketers, the annual cycle of budgeting and marketing planning is once again upon us. In this process, it’s important to evaluate the results of your last year’s...read_more

For higher ed marketers, the annual cycle of budgeting and marketing planning is once again upon us. In this process, it’s important to evaluate the results of your last year’s...read_more

CATEGORIES: Blog, Branding and Web Design, Education Lead Generation, Education Marketing, Web Design and Development

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3 Tips for Marketing Your Competency-Based Higher Ed Programs

December 8, 2014


Because you've been so busy marketing your existing programs you may not have noticed that competency based degrees, diplomas and certificates have recently become very mainstream. Inside Higher Ed recently...read_more

Because you've been so busy marketing your existing programs you may not have noticed that competency based degrees, diplomas and certificates have recently become very mainstream. Inside Higher Ed recently...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Pay per Click

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3 Higher-Ed Social Media Blunders (and What They All Have in Common)

December 1, 2014


According to a recent survey by YouVisit, more than 68 percent of students use social media to narrow down their post-secondary options. What is it they’re looking for when they...read_more

According to a recent survey by YouVisit, more than 68 percent of students use social media to narrow down their post-secondary options. What is it they’re looking for when they...read_more

CATEGORIES: Blog, Content Development, Education Marketing, Social Media Marketing

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Inbound Marketing: the Fine Art of Being Found by and Engaging with Prospective Students

October 27, 2014


Image Source The definition of inbound marketing continues to be a bit of a moving target these days, with ongoing debate on whether certain types of digital marketing like PPC and opt...read_more

Image Source The definition of inbound marketing continues to be a bit of a moving target these days, with ongoing debate on whether certain types of digital marketing like PPC and opt...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, SEO, Social Media Marketing

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What Exactly is “Native Advertising” and Why Should Higher Ed Marketers Care?

October 7, 2014


College and university marketers are working hard to master content marketing and reap the benefits of increased visitor traffic, increased engagement and increased SEO rankings.  At the same time, content...read_more

College and university marketers are working hard to master content marketing and reap the benefits of increased visitor traffic, increased engagement and increased SEO rankings.  At the same time, content...read_more

CATEGORIES: Blog, Content Development, Education Marketing, SEO

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