7 Inspired Education Marketing Ideas for ‘Back to School’ Season
Date posted: September 5, 2018
Reading Time: 9 minutes For institutions of all kinds, ‘back to school’ season is an exciting time. The new academic year brings a lot...
GDPR Compliance: How to Ensure Your Higher Ed Marketing Campaigns are Up to Date
Date posted: May 16, 2018
Reading Time: 10 minutes Over the past number of months, the internet has been abuzz with talk of the EU’s new General Data Protection...
2017’s Best Higher Ed Marketing Holiday Videos!
Date posted: December 20, 2017
Reading Time: 4 minutes It’s that time of year again! As their prospective and current students, alumni, and staff gear up for the holiday...
Education Marketing Essentials: 6 Simple Steps for Promoting an Open House Online
Date posted: November 22, 2017
Reading Time: 12 minutes There’s no overstating the importance of establishing an emotional draw between a school and its prospective students. After all, you...
Should Quora be a Part of Your Education Marketing Strategy?
Date posted: September 13, 2017
Reading Time: 8 minutes Most higher education marketing professionals are no strangers to the importance of having a strong presence on widely used social...
Why You Should Consider Adding Native Advertising to your Higher Education Marketing
Date posted: December 14, 2016
Reading Time: 10 minutes Media consumption has never been higher than in today’s hyper-connected world, creating more opportunities than ever to reach prospective students...
5 Digital Strategies to Improve Your Student Retention
Date posted: August 10, 2016
Reading Time: 10 minutes Do you know the dropout rate at your educational institution? Do you know specifically when dropouts tend to occur –...
7 Signs Your Website is Sabotaging Student Recruitment
Date posted: May 25, 2016
Reading Time: 11 minutes The QS 2016 report on digital marketing in higher education reveals some fascinating trends in how schools are re-tooling their...
“INTERACTIVE CONTENT” IS WHAT’S NEXT: 4 WAYS YOUR SCHOOL CAN GET IN THE GAME
Date posted: May 11, 2016
Reading Time: 10 minutes Why does interaction matter in content marketing? Research has firmly established that when we actively participate in an exercise, we’re...
Why Ad Blockers Could Threaten Your Online Student Recruitment Strategy
Date posted: January 20, 2016
Reading Time: 7 minutes Last week, we discussed ways to improve click-through rates on your Facebook ads. So this week, we thought we’d follow...