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Higher Education Marketing

8 Essential Marketing Steps of Launching A New College Program

September 30, 2015


Colleges and universities are creating new program offerings at record rates as administrative and academic execs scramble to create programs to attract new students and additional tuition revenue. Unfortunately many...read_more

Colleges and universities are creating new program offerings at record rates as administrative and academic execs scramble to create programs to attract new students and additional tuition revenue. Unfortunately many...read_more

CATEGORIES: Blog, Education Marketing

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4 Automated (yet Personalized!) Website Tools For Round-the-Clock Student Recruitment

August 12, 2015


website content strategy for student recruitment

Abandoned shopping carts. In their analysis of 31 different studies, Baynard Institute determined that on average, 68.53% of online shoppers abandon their shopping carts at the checkout. Some of the top reason...read_more

Abandoned shopping carts. In their analysis of 31 different studies, Baynard Institute determined that on average, 68.53% of online shoppers abandon their shopping carts at the checkout. Some of the top reason...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing

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New Research Shows Why LinkedIn is Hot for Millennial Recruitment

June 5, 2015


Millennials are the primary target audience of many colleges and universities. But who exactly ARE millennials? Opinions vary widely on their precise age range, but today’s high school seniors and...read_more

Millennials are the primary target audience of many colleges and universities. But who exactly ARE millennials? Opinions vary widely on their precise age range, but today’s high school seniors and...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Social Media Marketing

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Announcing the “How Higher Education Institutions are Using Digital Marketing” Survey Report

May 20, 2015


In our daily work with colleges and universities, HEM observes a wide range of digital marketing practice, experience and perceptions of which channels, strategy, and tactics work best and which...read_more

In our daily work with colleges and universities, HEM observes a wide range of digital marketing practice, experience and perceptions of which channels, strategy, and tactics work best and which...read_more

CATEGORIES: Blog, Education Marketing, News

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Mobilegeddon-Proof Your Website: 5 Tips for Education Marketers

May 6, 2015


mobile student recruitment

Mobilegeddon descended upon us on April 21st, striking fear into the hearts of education institutions whose websites are not yet optimized for mobile. Google’s new algorithm is designed to favor...read_more

Mobilegeddon descended upon us on April 21st, striking fear into the hearts of education institutions whose websites are not yet optimized for mobile. Google’s new algorithm is designed to favor...read_more

CATEGORIES: Blog, Content Development, Education Marketing, Mobile Marketing

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PPC Landing Pages: Essential How-To’s for Education Marketers

April 24, 2015


PPC landing pages for education lead generation

What is Pay-per-Click? You might know it as paid search, Google Adwords or Bing Ads. PPC is a very efficient way for education marketers to boost the visibility of their...read_more

What is Pay-per-Click? You might know it as paid search, Google Adwords or Bing Ads. PPC is a very efficient way for education marketers to boost the visibility of their...read_more

CATEGORIES: Blog

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7 Twitter Content Ideas for Education Marketers

April 10, 2015


twitter content for education marketers

Twitter reports that it now has 288 million monthly active users who send 500 million tweets a day.  According to research from Statista, the world’s most active Twitter users range...read_more

Twitter reports that it now has 288 million monthly active users who send 500 million tweets a day.  According to research from Statista, the world’s most active Twitter users range...read_more

CATEGORIES: Blog

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Academic Program Pages: Do Yours Attract, Engage & Convert?

March 31, 2015


academic program pages student recruitment

Your program pages are hot destinations for students and parents during the enrollment decision making process. Whether they’re considering language training, an undergraduate degree, Master’s program, or a vocational diploma...read_more

Your program pages are hot destinations for students and parents during the enrollment decision making process. Whether they’re considering language training, an undergraduate degree, Master’s program, or a vocational diploma...read_more

CATEGORIES: Blog

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Best Practices: Optimizing Landing Pages for PPC Campaigns

March 13, 2015


Thursday, March the 26th, 2015 at 1:30 pm Eastern (EST) On Thursday March 26th, Higher Education Marketing will present a FREE, 30 minute webinar for higher ed marketers entitled, Best Practices: Optimizing...read_more

Thursday, March the 26th, 2015 at 1:30 pm Eastern (EST) On Thursday March 26th, Higher Education Marketing will present a FREE, 30 minute webinar for higher ed marketers entitled, Best Practices: Optimizing...read_more

CATEGORIES: Blog, Education Marketing, Pay per Click

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Important Changes to Facebook and Google: Is Your School Ready?

February 25, 2015


Education marketers are constantly looking for new ways to maximize traffic to their websites from organic search and social media. Students turn to search engines like Google to research academic...read_more

Education marketers are constantly looking for new ways to maximize traffic to their websites from organic search and social media. Students turn to search engines like Google to research academic...read_more

CATEGORIES: Blog, Education Marketing, SEO, Social Media Marketing

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