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Education marketers are constantly looking for new ways to maximize traffic to their websites from organic search and social media. Students turn to search engines like Google to research academic...

Education marketers are constantly looking for new ways to maximize traffic to their websites from organic search and social media. Students turn to search engines like Google to research academic...

CATEGORIES: Blog, Education Marketing, SEO, Social Media Marketing

Tags: Content marketing, Education Marketing, Facebook, Google, social media marketing

Alors qu’une nouvelle année débute, la plupart des institutions d’éducation supérieure réévaluent leurs ressources dédiées au marketing sur les réseaux sociaux, se demandant comment en tirer le maximum. Avec un...

Alors qu’une nouvelle année débute, la plupart des institutions d’éducation supérieure réévaluent leurs ressources dédiées au marketing sur les réseaux sociaux, se demandant comment en tirer le maximum. Avec un...

CATEGORIES: Leblog

Tags: Facebook, Médias sociaux, Trucs marketing pour les écoles

Jusqu'à très récemment, les conditions d’utilisations strictes de Facebook nous empêchaient d'utiliser toute forme de texte ou appels à l'action sur les photos de couverture. Il y a quelques semaines,...

Jusqu'à très récemment, les conditions d’utilisations strictes de Facebook nous empêchaient d'utiliser toute forme de texte ou appels à l'action sur les photos de couverture. Il y a quelques semaines,...

CATEGORIES: Leblog

Tags: Concours Facebook, Facebook, Médias sociaux, Trucs marketing pour les écoles

Social media platforms are constantly tweaking their layout, terms of services, or features. This HEM series is meant to help you make sense of these changes in a higher ed...

Social media platforms are constantly tweaking their layout, terms of services, or features. This HEM series is meant to help you make sense of these changes in a higher ed...

CATEGORIES: Blog, Social Media Marketing

Tags: content strategy and development, Facebook, LinkedIn University pages, social media marketing

Till very recently, Facebook’s strict terms of service did not allow us to use text or calls to action in banners. A few weeks ago, the company made some changes...

Till very recently, Facebook’s strict terms of service did not allow us to use text or calls to action in banners. A few weeks ago, the company made some changes...

CATEGORIES: Blog, Education Marketing, Social Media Marketing

Tags: Facebook, Facebook contest, Higher Education Marketing, social media marketing

Facebook has been making changes to what your fans can see of your updates and you wish there were a few simple steps you could take daily to maintain or...

Facebook has been making changes to what your fans can see of your updates and you wish there were a few simple steps you could take daily to maintain or...

CATEGORIES: Blog, Social Media Marketing

Tags: engagement on facebook, Facebook, social media marketing

Varsity Outreach, a marketing services company, specialized in developing Facebook communities in higher ed, recently released the 3rd edition of their “Facebook and Admissions” survey. It’s a very interesting report, summarizing...

Varsity Outreach, a marketing services company, specialized in developing Facebook communities in higher ed, recently released the 3rd edition of their “Facebook and Admissions” survey. It’s a very interesting report, summarizing...

CATEGORIES: Blog, Education Lead Generation, Social Media Marketing

Tags: Education Marketing Tips, Facebook, Recruitment Solutions

Facebook contests are a great way to engage with your students, reach their friends and other prospects. Here are a few tips to create successful Facebook contest campaigns. 1. Learn about...

Facebook contests are a great way to engage with your students, reach their friends and other prospects. Here are a few tips to create successful Facebook contest campaigns. 1. Learn about...

CATEGORIES: Blog, Social Media Marketing

Tags: Facebook, Higher Education Marketing, social media marketing

The return on investment (ROI) of social media initiatives is one of the current Holy Grails in higher ed. With a wide variety of marketing goals (increase lead generation and...

The return on investment (ROI) of social media initiatives is one of the current Holy Grails in higher ed. With a wide variety of marketing goals (increase lead generation and...

CATEGORIES: Analytics, Blog, Social Media Marketing

Tags: Analytics-Driven Marketing, Education Marketing Tips, Facebook, facebook insight, Google Analytics, google analytics social report, Higher Education Marketing, Social Media, Social Media Analytics, social media marketing, social media marketing measurment tools, social media ROI, Youtube, youtube insights

There has recently been a lot of hype (not to mention anger) about content visibility on Facebook fans’ newsfeeds. A few weeks ago, just as Facebook allowed users to see how...

There has recently been a lot of hype (not to mention anger) about content visibility on Facebook fans’ newsfeeds. A few weeks ago, just as Facebook allowed users to see how...

CATEGORIES: Blog, Social Media Marketing

Tags: Education Marketing Tips, Facebook, Higher Education Marketing, Social Media