Higher Education Marketing

Important Changes to Facebook and Google: Is Your School Ready?

February 25, 2015


Education marketers are constantly looking for new ways to maximize traffic to their websites from organic search and social media. Students turn to search engines like Google to research academic...read_more

Education marketers are constantly looking for new ways to maximize traffic to their websites from organic search and social media. Students turn to search engines like Google to research academic...read_more

CATEGORIES: Blog, Education Marketing, SEO, Social Media Marketing

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Que signifie la perte de popularité de Facebook auprès des adolescents pour votre école?

April 11, 2014


Alors qu’une nouvelle année débute, la plupart des institutions d’éducation supérieure réévaluent leurs ressources dédiées au marketing sur les réseaux sociaux, se demandant comment en tirer le maximum. Avec un...read_more

Alors qu’une nouvelle année débute, la plupart des institutions d’éducation supérieure réévaluent leurs ressources dédiées au marketing sur les réseaux sociaux, se demandant comment en tirer le maximum. Avec un...read_more

CATEGORIES: Leblog

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4 façons de générer plus d’engagement sur Facebook grâce à votre photo de couverture

January 23, 2014


Jusqu'à très récemment, les conditions d’utilisations strictes de Facebook nous empêchaient d'utiliser toute forme de texte ou appels à l'action sur les photos de couverture. Il y a quelques semaines,...read_more

Jusqu'à très récemment, les conditions d’utilisations strictes de Facebook nous empêchaient d'utiliser toute forme de texte ou appels à l'action sur les photos de couverture. Il y a quelques semaines,...read_more

CATEGORIES: Leblog

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Keeping Up With Social Media – Latest Changes and What They May Mean for Your College

December 4, 2013


Social media platforms are constantly tweaking their layout, terms of services, or features. This HEM series is meant to help you make sense of these changes in a higher ed...read_more

Social media platforms are constantly tweaking their layout, terms of services, or features. This HEM series is meant to help you make sense of these changes in a higher ed...read_more

CATEGORIES: Blog, Social Media Marketing

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4 Ways to Generate More Engagement Through Your Facebook Cover

October 31, 2013


Till very recently, Facebook’s strict terms of service did not allow us to use text or calls to action in banners. A few weeks ago, the company made some changes...read_more

Till very recently, Facebook’s strict terms of service did not allow us to use text or calls to action in banners. A few weeks ago, the company made some changes...read_more

CATEGORIES: Blog, Education Marketing, Social Media Marketing

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5 daily habits to increase your students’ engagement on Facebook

November 7, 2012


Facebook has been making changes to what your fans can see of your updates and you wish there were a few simple steps you could take daily to maintain or...read_more

Facebook has been making changes to what your fans can see of your updates and you wish there were a few simple steps you could take daily to maintain or...read_more

CATEGORIES: Blog, Social Media Marketing

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Highlights of the “Facebook in Admissions” Report

September 24, 2012


Varsity Outreach, a marketing services company, specialized in developing Facebook communities in higher ed, recently released the 3rd edition of their “Facebook and Admissions” survey. It’s a very interesting report, summarizing...read_more

Varsity Outreach, a marketing services company, specialized in developing Facebook communities in higher ed, recently released the 3rd edition of their “Facebook and Admissions” survey. It’s a very interesting report, summarizing...read_more

CATEGORIES: Blog, Education Lead Generation, Social Media Marketing

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4 Steps to a Successful Facebook Contest

September 7, 2012


Facebook contests are a great way to engage with your students, reach their friends and other prospects. Here are a few tips to create successful Facebook contest campaigns. 1. Learn about...read_more

Facebook contests are a great way to engage with your students, reach their friends and other prospects. Here are a few tips to create successful Facebook contest campaigns. 1. Learn about...read_more

CATEGORIES: Blog, Social Media Marketing

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3 Essential Social Media Measurement Tools for Your School

August 23, 2012


The return on investment (ROI) of social media initiatives is one of the current Holy Grails in higher ed. With a wide variety of marketing goals (increase lead generation and...read_more

The return on investment (ROI) of social media initiatives is one of the current Holy Grails in higher ed. With a wide variety of marketing goals (increase lead generation and...read_more

CATEGORIES: Analytics, Blog, Social Media Marketing

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What do Facebook Promoted Posts mean for your college?

June 21, 2012


There has recently been a lot of hype (not to mention anger) about content visibility on Facebook fans’ newsfeeds. A few weeks ago, just as Facebook allowed users to see how...read_more

There has recently been a lot of hype (not to mention anger) about content visibility on Facebook fans’ newsfeeds. A few weeks ago, just as Facebook allowed users to see how...read_more

CATEGORIES: Blog, Social Media Marketing

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