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Higher Education Marketing

Using CRM Technology for Student Inquiry Follow-Up

May 2, 2018


higher education marketing

The use of customer relationship management (CRM) and marketing automation technology has grown massively across a number of industries over the past few years. In fact, Gartner Research now estimates...read_more

The use of customer relationship management (CRM) and marketing automation technology has grown massively across a number of industries over the past few years. In fact, Gartner Research now estimates...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing, Online Student Recruitment

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5 Actionable Tips for Following Up on Student Inquiries by Phone

January 17, 2018


follow up on direct student inquiries

When it comes to student recruitment, follow-up to inquiries is an important, underleveraged area to which many schools ought to devote more attention. Timely and proper follow-up is one of...read_more

When it comes to student recruitment, follow-up to inquiries is an important, underleveraged area to which many schools ought to devote more attention. Timely and proper follow-up is one of...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment

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Putting Your School on the Map: The Role of Location in Student Recruitment

March 8, 2017


location for international student recruitment

You may have read recently that HEM’s hometown of Montreal was named the world’s best student city in QS Digital Solutions’ annual rankings for 2017. For those of us who...read_more

You may have read recently that HEM’s hometown of Montreal was named the world’s best student city in QS Digital Solutions’ annual rankings for 2017. For those of us who...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

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How to Continuously Improve your School’s Website with Evolutionary Redesign

November 23, 2016


web design planning marketing education

Higher education websites are both vitally important to a school's success and very easy to get wrong. With so many academic departments and inner colleges to represent, diverse audiences to...read_more

Higher education websites are both vitally important to a school's success and very easy to get wrong. With so many academic departments and inner colleges to represent, diverse audiences to...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Web Design and Development

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5 Important Factors To Consider When Developing Multi-Lingual Websites for International Student Recruitment

November 16, 2016


higher education marketing

As the international student market continues to grow, it’s likely you’ll see more and more institutions developing multi-lingual websites. Offering alternate language versions of your site can give you a...read_more

As the international student market continues to grow, it’s likely you’ll see more and more institutions developing multi-lingual websites. Offering alternate language versions of your site can give you a...read_more

CATEGORIES: Blog, Branding and Web Design, Education Lead Generation, International Recruitment, Mobile Marketing

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Emerging Markets and Tactics for International Student Recruitment in Southeast Asia

October 19, 2016


higher education marketing

While Asia has long been a top priority for international recruiters, large markets such as China and India have often tended to overshadow other countries on the continent. Of the...read_more

While Asia has long been a top priority for international recruiters, large markets such as China and India have often tended to overshadow other countries on the continent. Of the...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment

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Generating New Leads from Old Content: 4 Great Ways to Repurpose Your School’s Existing Posts

October 5, 2016


higher education marketing

At this stage, the majority of recruitment professionals are probably well aware of the importance of content marketing to their overall digital marketing strategy. Content has long been arguably the...read_more

At this stage, the majority of recruitment professionals are probably well aware of the importance of content marketing to their overall digital marketing strategy. Content has long been arguably the...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing

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Stories, Moments, and Memories: 3 New Instagram, Twitter & Snapchat Features Recruiters Need to Know About

September 21, 2016


student inquiries

When a social media platform introduces a new feature, being among the early adopters can be crucial for marketing success. Incorporating the latest functionality into social content before your competition...read_more

When a social media platform introduces a new feature, being among the early adopters can be crucial for marketing success. Incorporating the latest functionality into social content before your competition...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Mobile Marketing, Social Media Marketing

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