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Higher Education Marketing

How and When to Use A/B Testing in Online Student Recruitment

May 9, 2018


higher ed a/b test

Believe it or not, you have probably participated in hundreds of A/B tests. Proving clear, actionable, and relevant data for digital marketers, A/B tests are used by companies both large...read_more

Believe it or not, you have probably participated in hundreds of A/B tests. Proving clear, actionable, and relevant data for digital marketers, A/B tests are used by companies both large...read_more

CATEGORIES: Analytics, Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Web Design and Development

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5 Actionable Tips for Following Up on Student Inquiries by Phone

January 17, 2018


follow up on direct student inquiries

When it comes to student recruitment, follow-up to inquiries is an important, underleveraged area to which many schools ought to devote more attention. Timely and proper follow-up is one of...read_more

When it comes to student recruitment, follow-up to inquiries is an important, underleveraged area to which many schools ought to devote more attention. Timely and proper follow-up is one of...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment

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5 Incredibly Useful Ways to Engage Prospective Students with Storify

October 12, 2016


higher education marketing

Curated content -posts which collect and share content from a range of different sources- has long been one of the most underrated elements of the content marketing mix. Curated posts...read_more

Curated content -posts which collect and share content from a range of different sources- has long been one of the most underrated elements of the content marketing mix. Curated posts...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, Social Media Marketing

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