Higher Education Marketing

Important Changes to Facebook and Google: Is Your School Ready?

February 25, 2015


Education marketers are constantly looking for new ways to maximize traffic to their websites from organic search and social media. Students turn to search engines like Google to research academic...read_more

Education marketers are constantly looking for new ways to maximize traffic to their websites from organic search and social media. Students turn to search engines like Google to research academic...read_more

CATEGORIES: Blog, Education Marketing, SEO, Social Media Marketing

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Summary and Comments on Google’s Education Search Analysis Q1 2014

May 9, 2014


Google’s quarterly report on higher education search, state of the industry, search auction insights and emerging trends was released at the end of April. Following is a summary of the...read_more

Google’s quarterly report on higher education search, state of the industry, search auction insights and emerging trends was released at the end of April. Following is a summary of the...read_more

CATEGORIES: Blog, Education Marketing, Mobile Marketing, Pay per Click

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Are In-Depth Articles in Your Higher Ed Content Strategy?

December 27, 2013


You’ve probably noticed In-Depth Articles coming up on your Google search engine results pages. In-Depth Articles (IDAs) were introduced back in August 2013 to Google search engine results pages (SERPs),...read_more

You’ve probably noticed In-Depth Articles coming up on your Google search engine results pages. In-Depth Articles (IDAs) were introduced back in August 2013 to Google search engine results pages (SERPs),...read_more

CATEGORIES: Blog, Content Development, SEO

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Google’s Q3 Higher Education Search Analysis Report: Highlights and a Few Observations

November 18, 2013


Google’s Education team recently hosted a Google Hangout that provided their 2013 Q3 report on the state of Google search and pay-per-click marketing dynamics for the higher education marketplace. Along with...read_more

Google’s Education team recently hosted a Google Hangout that provided their 2013 Q3 report on the state of Google search and pay-per-click marketing dynamics for the higher education marketplace. Along with...read_more

CATEGORIES: Blog, Education Marketing, Pay per Click

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4 Steps To Get Your School Started On Google+

November 20, 2012


Google+ does not yet have the same reach and visibility with prospects and students compared to other social media platforms, but it does bring invaluable SEO benefits to your college...read_more

Google+ does not yet have the same reach and visibility with prospects and students compared to other social media platforms, but it does bring invaluable SEO benefits to your college...read_more

CATEGORIES: Blog, SEO, Social Media Marketing, sub-smm

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Google’s Webmaster Academy Teaches You How to Manage and Optimize Your Site

May 24, 2012


Everyone wants their site to look good, to be engaging and interactive, and most importantly, to garner loyal visitors and boost business. But where do you start? We’ve discussed improving...read_more

Everyone wants their site to look good, to be engaging and interactive, and most importantly, to garner loyal visitors and boost business. But where do you start? We’ve discussed improving...read_more

CATEGORIES: Blog, Web Design and Development

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Google, Yahoo and Big Data Analytics

May 15, 2012


Big data analytics involves examining huge amounts of data from a variety of different sources, including Web server logs and clickstream data, social media activity reports, mobile, among others things....read_more

Big data analytics involves examining huge amounts of data from a variety of different sources, including Web server logs and clickstream data, social media activity reports, mobile, among others things....read_more

CATEGORIES: Analytics, Blog

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Should Facebook Launch its Own Search Engine?

May 3, 2012


With Google focused on integrating Google+ with other services, and Facebook switching over to the much more archival Timeline, there is clearly something of a war brewing between these two...read_more

With Google focused on integrating Google+ with other services, and Facebook switching over to the much more archival Timeline, there is clearly something of a war brewing between these two...read_more

CATEGORIES: Blog, Social Media Marketing

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Google Swallows PostRank and PostRank Analytics

May 1, 2012


As it often happens in the Google world, companies bought by the search engine giant are often gobbled up and incorporated into an existing Google service. An example of this...read_more

As it often happens in the Google world, companies bought by the search engine giant are often gobbled up and incorporated into an existing Google service. An example of this...read_more

CATEGORIES: Analytics, Blog

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Google Now Indexing Embedded YouTube Videos

April 27, 2012


In the past, the only way to get Goggle to index the YouTube videos on your school blogs and program pages, was to create a video sitemap. This was often...read_more

In the past, the only way to get Goggle to index the YouTube videos on your school blogs and program pages, was to create a video sitemap. This was often...read_more

CATEGORIES: Blog, SEO

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