Higher Education Marketing

An Intro to Pay-Per-Click Marketing for International Student Recruitment (A Free 20 minute Webinar on Dec 12, 2013)

December 9, 2013


On Thursday, December 12, at 2:00 PM EST, in cooperation with our good friends at the Brenn-White Group, HEM will present a 20 minute webcast, entitled, "An Introduction to Pay-Per-Click Marketing...read_more

On Thursday, December 12, at 2:00 PM EST, in cooperation with our good friends at the Brenn-White Group, HEM will present a 20 minute webcast, entitled, "An Introduction to Pay-Per-Click Marketing...read_more

CATEGORIES: Blog, Education Lead Generation, Pay per Click

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Using Remarketing Campaigns in College and University Recruitment

November 29, 2013


Remarketing is a powerful and effective digital marketing tactic for reaching your target prospective student. Many colleges and universities are using remarketing to great effect in their lead generation efforts,...read_more

Remarketing is a powerful and effective digital marketing tactic for reaching your target prospective student. Many colleges and universities are using remarketing to great effect in their lead generation efforts,...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Pay per Click

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Higher Ed Search Analytics are Simplified with New Google Adwords Report

September 16, 2013


It just got a lot easier to track, analyze and understand the relationship between PPC ads and organic listings on Google’s search engine results pages (SERPs). Google Adwords’ new report, called...read_more

It just got a lot easier to track, analyze and understand the relationship between PPC ads and organic listings on Google’s search engine results pages (SERPs). Google Adwords’ new report, called...read_more

CATEGORIES: Analytics, Blog, Pay per Click, SEO

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International Student Recruitment Part I: How to Generate Leads Through Google Analytics and AdWords

November 26, 2012


Earlier this month, the Canadian Bureau of International Education (CBIE) released an Executive Summary of A World of Learning: Canada’s Performance and Potential in International Education 2012, the first global...read_more

Earlier this month, the Canadian Bureau of International Education (CBIE) released an Executive Summary of A World of Learning: Canada’s Performance and Potential in International Education 2012, the first global...read_more

CATEGORIES: Analytics, Blog

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Google Adwords Launches Auction Insights Report

May 24, 2012


Google Adwords has announced the launch of the Auction insights report. This new feature will help empower your college marketing department to make better informed optimization decisions (by giving you a better idea...read_more

Google Adwords has announced the launch of the Auction insights report. This new feature will help empower your college marketing department to make better informed optimization decisions (by giving you a better idea...read_more

CATEGORIES: Analytics, Blog, Pay per Click

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Google Adwords Tips for College Marketing Coordinators

February 6, 2012


Google Adwords (aka Pay Per Click marketing) gives your college the ability to choose the keywords you want your site to rank for, displaying ads on the first search engine results page....read_more

Google Adwords (aka Pay Per Click marketing) gives your college the ability to choose the keywords you want your site to rank for, displaying ads on the first search engine results page....read_more

CATEGORIES: Blog, Pay per Click

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Changes to "Directions" Links in Adwords

June 3, 2011


Google Adwords will soon be making changes to “directions” clicks in ads with location extensions. “Directions” is a feature that enables customers to map the quickest route from where they are located to...read_more

Google Adwords will soon be making changes to “directions” clicks in ads with location extensions. “Directions” is a feature that enables customers to map the quickest route from where they are located to...read_more

CATEGORIES: Blog, Pay per Click

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Google AdWords Phone Support

April 6, 2011


Advertisers with Google AdWords have another method to to get in touch with the company, as Google has announced it will now be providing phone support. As we have discussed, AdWords allows...read_more

Advertisers with Google AdWords have another method to to get in touch with the company, as Google has announced it will now be providing phone support. As we have discussed, AdWords allows...read_more

CATEGORIES: Blog, Pay per Click

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Inside Google Adwords

November 10, 2010


  What is Google Adwords? Google Adwords is a search engine marketing tactic that involves placing ads or sponsored listings related to keyword searches on Google’s results page. It can be a...read_more

  What is Google Adwords? Google Adwords is a search engine marketing tactic that involves placing ads or sponsored listings related to keyword searches on Google’s results page. It can be a...read_more

CATEGORIES: Blog, Pay per Click

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