Last month we discussed how multi-attribution can improve your college’s marketing measurability and help periodic evaluation of your marketing efforts and strategies. View Part 1: Multi-Attribution Modeling In the second part, we will talk about multi-channel attribution using Google Analytics.…
I have encountered an increasing number of tantalizing posts about Universal Analytics (UA) in the last couple of months. As experience with this new version of Google Analytics (GA) grows in the marketplace, these posts are increasingly more technical and applied, including more discussion…
In last weeks’ post “Bounce Rates in Higher Ed: The Good, the Bad and the Ugly“ we defined bounces and bounce rates, explored the statistics on bounce rate in general and in higher ed specifically. This week’s post is a little…
When marketing managers begin working with Google Analytics to learn more about their website’s effectiveness, bounce rate is one of the first metrics they are exposed to. Google Analytics certainly highlights it, putting it up front on almost every report.…
Need more high quality student leads? If so, you’re in good company because this is probably the most common requirement we hear about when speaking with higher ed marketers. Every school is a bit different in its approach to online…
There is much debate among analytics gurus about the real value of monitoring the activity of your website visitors in real time. Naysayers will tell you it’s anecdotal information, it’s not statistically significantly, its monitoring not reporting and ultimately you…
Competition for real estate on your high priority web pages is always a major challenge for web managers at post-secondary institutions. You know what I mean. I goes something like, “Why can’t my announcement of the Biology Department’s Graduate Seminar…
In a recent discussion about student recruitment with a senior college marketer, I made the remark that our company’s approach to digital marketing was “analytics-driven“. His pursed lips and annoyed stare told me that what he heard was unhelpful techno-speak…
Knowing where to invest your marketing dollars across a wide range of student recruitment strategy and tactics for the highest return on investment is key to meeting your institution’s enrollment objectives. You rely on your experience and your team’s expertise to make…
What are the goals of your college or university website? This is a pretty simple question that elicits very complicated answers. Higher ed websites are complex marketing and communications organisms, driven by competition from your school’s business objectives, the needs…
