Higher Education Marketing

5 Essentials of a Successful Inbound Marketing Strategy

September 23, 2015


Inbound marketing has gradually become an essential priority for higher education marketing, however there still exists much confusion as to what exactly constitutes a successful inbound marketing strategy. It is...read_more

Inbound marketing has gradually become an essential priority for higher education marketing, however there still exists much confusion as to what exactly constitutes a successful inbound marketing strategy. It is...read_more

CATEGORIES: Analytics, Blog, Content Development, Education Marketing, SEO, Social Media Marketing

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Google Analytics Made Easy: A Crashcourse for Education Marketers

July 16, 2015


During a recent webinar, we polled participating education marketing and admissions staff on how often they consult Google Analytics to measure their digital marketing efforts. Given the tremendous capacity of...read_more

During a recent webinar, we polled participating education marketing and admissions staff on how often they consult Google Analytics to measure their digital marketing efforts. Given the tremendous capacity of...read_more

CATEGORIES: Analytics, Blog, Education Marketing

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Mobilegeddon-Proof Your Website: 5 Tips for Education Marketers

May 6, 2015


Mobilegeddon descended upon us on April 21st, striking fear into the hearts of education institutions whose websites are not yet optimized for mobile. Google’s new algorithm is designed to favor...read_more

Mobilegeddon descended upon us on April 21st, striking fear into the hearts of education institutions whose websites are not yet optimized for mobile. Google’s new algorithm is designed to favor...read_more

CATEGORIES: Blog, Content Development, Education Marketing, Mobile Marketing

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How to Boost Student Recruitment With Email Marketing

January 30, 2015


The primary goal of any higher educational institution, be it a trade school, career college or language school should be student recruitment. That much is clear and well-known across the...read_more

The primary goal of any higher educational institution, be it a trade school, career college or language school should be student recruitment. That much is clear and well-known across the...read_more

CATEGORIES: Blog, Education Lead Generation

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10 Questions to Test the Strength of your Institution’s Marketing Integration

December 15, 2014


For higher ed marketers, the annual cycle of budgeting and marketing planning is once again upon us. In this process, it’s important to evaluate the results of your last year’s...read_more

For higher ed marketers, the annual cycle of budgeting and marketing planning is once again upon us. In this process, it’s important to evaluate the results of your last year’s...read_more

CATEGORIES: Blog, Branding and Web Design, Education Lead Generation, Education Marketing, Web Design and Development

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FREE WEBINAR – AN INTRODUCTION TO GOOGLE ANALYTICS FOR HIGHER ED MARKETERS

November 25, 2014


Wednesday, December the 10th, 2014 at 1:30 pm Eastern (EST) On Wednesday December 10th, HEM will present a FREE, 30 minute webinar for higher ed web and marketing professionals entitled, An...read_more

Wednesday, December the 10th, 2014 at 1:30 pm Eastern (EST) On Wednesday December 10th, HEM will present a FREE, 30 minute webinar for higher ed web and marketing professionals entitled, An...read_more

CATEGORIES: Analytics, Blog

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A Look at the Data Behind Google Benchmarking for Higher Ed

November 21, 2014


It has been a few years since we have seen “benchmarking” reports inside Google Analytics (GA). Personally, I am very excited to see it back and have been looking forward...read_more

It has been a few years since we have seen “benchmarking” reports inside Google Analytics (GA). Personally, I am very excited to see it back and have been looking forward...read_more

CATEGORIES: Analytics, Blog, Education Marketing

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How to Create an International Student Recruitment Action Plan

October 22, 2014


Worldwide student mobility has seen steady growth over the past several years and shows no signs of slowing down any time soon - in fact, OECD's Education at a Glance...read_more

Worldwide student mobility has seen steady growth over the past several years and shows no signs of slowing down any time soon - in fact, OECD's Education at a Glance...read_more

CATEGORIES: Blog, Education Marketing, International Recruitment

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Findings from OECD’s Education at a Glance Report 2014

September 25, 2014


As higher education marketers, we're always on the lookout for emerging trends in the industry and reliable evidence to support the development and implementation of new initiatives. The Organization of...read_more

As higher education marketers, we're always on the lookout for emerging trends in the industry and reliable evidence to support the development and implementation of new initiatives. The Organization of...read_more

CATEGORIES: Analytics, Blog, Education Lead Generation, International Recruitment

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4 Types of Traffic You Can Filter to get a Better Picture of Student Behavior on Your College Website

September 2, 2014


Google Analytics (GA) is a tool that allows you to see how prospective students engage with your website, what content is interesting to them and what actions they are prepared...read_more

Google Analytics (GA) is a tool that allows you to see how prospective students engage with your website, what content is interesting to them and what actions they are prepared...read_more

CATEGORIES: Analytics, Blog

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