Higher Education Marketing

5 Essentials of a Successful Inbound Marketing Strategy

Inbound marketing has gradually become an essential priority for higher education marketing, however there still exists much confusion as to what exactly constitutes a successful inbound marketing strategy. It is a recognition that old-fashioned, one-way marketing that pushes advertising on…read_more

Google Analytics Made Easy: A Crashcourse for Education Marketers

During a recent webinar, we polled participating education marketing and admissions staff on how often they consult Google Analytics to measure their digital marketing efforts. Given the tremendous capacity of GA to help track and improve tactics, we were pretty…read_more

Mobilegeddon-Proof Your Website: 5 Tips for Education Marketers

Mobilegeddon descended upon us on April 21st, striking fear into the hearts of education institutions whose websites are not yet optimized for mobile. Google’s new algorithm is designed to favor responsive and mobile-friendly websites, helping them rise to the top…read_more

How to Boost Student Recruitment With Email Marketing

The primary goal of any higher educational institution, be it a trade school, career college or language school should be student recruitment. That much is clear and well-known across the industry. What’s not always self-evident is how to go about…read_more

10 Questions to Test the Strength of your Institution’s Marketing Integration

For higher ed marketers, the annual cycle of budgeting and marketing planning is once again upon us. In this process, it’s important to evaluate the results of your last year’s recruitment efforts and to look for opportunities to improve your…read_more


Wednesday, December the 10th, 2014 at 1:30 pm Eastern (EST) On Wednesday December 10th, HEM will present a FREE, 30 minute webinar for higher ed web and marketing professionals entitled, An Introduction to Google Analytics for Higher Ed Marketers. This…read_more

A Look at the Data Behind Google Benchmarking for Higher Ed

It has been a few years since we have seen “benchmarking” reports inside Google Analytics (GA). Personally, I am very excited to see it back and have been looking forward to digging into it to see what kind of information…read_more

How to Create an International Student Recruitment Action Plan

Worldwide student mobility has seen steady growth over the past several years and shows no signs of slowing down any time soon – in fact, OECD’s Education at a Glance 2013 report projects international mobility to nearly double to 8.5…read_more

Findings from OECD’s Education at a Glance Report 2014

As higher education marketers, we’re always on the lookout for emerging trends in the industry and reliable evidence to support the development and implementation of new initiatives. The Organization of Economic Cooperation and Development’s (OECD) recently released its Education at…read_more

4 Types of Traffic You Can Filter to get a Better Picture of Student Behavior on Your College Website

Google Analytics (GA) is a tool that allows you to see how prospective students engage with your website, what content is interesting to them and what actions they are prepared to take to interact with it. You’ve likely spent many…read_more