Higher Education Marketing

4 Types of Traffic You Can Filter to get a Better Picture of Student Behavior on Your College Website

Google Analytics (GA) is a tool that allows you to see how prospective students engage with your website, what content is interesting to them and what actions they are prepared to take to interact with it. You’ve likely spent many…read_more



3 Ways A/B Testing Can Boost Your School’s Conversion Rates

Have you ever wondered how things may have turned out if you’d gone with plan B? Perhaps you’ve second-guessed a career move. Or struggled with something as seemingly innocuous as selecting the right date for an important meeting: would Wednesday…read_more



Digital Marketing Priorities and Messaging for Colleges

One of the great paradoxes of modern society is the apparent glut of overqualified waitresses and cab drivers with college degrees while at the same time many employers complain about the lack of skilled workers to fill their positions. Pundits…read_more



TV Advertising for Branding and Lead Generation in College Recruitment

TV advertising has a long-standing tradition in the higher education marketing space. Higher ed ads have evolved a lot over the years from being more branding oriented to the much more lead generation, direct response type, that we see today.…read_more



It’s Time for Higher Ed to Plan the Move to Universal Analytics

About a year ago, we published a post introducing Universal Analytics, (UA)  describing what it is and some of the implications of its use in higher education marketing.  Flash forward to May 2014 and Universal Analytics is now officially out of…read_more



How Colleges can Maximize LinkedIn’s New Features

As post-secondary students become increasingly concerned about their future career prospects when choosing a college or university, many are taking to social media to compare educational offerings. Over the past year, professional social network LinkedIn has made prominent strides towards…read_more



Improving Higher Ed Social Media Campaigns with #Hashtag Tracking

Social media has great potential for effectively and cost-efficiently engaging with students and prospects, but with the constantly changing array of social networks and tools it can be hard for colleges to stay on top of it all. Let’s look…read_more



Mobile Search Strategies for Student Recruitment

As higher education marketing rapidly goes mobile, colleges and universities are rushing to keep up with the tech preferences and capabilities of their incoming students. According to a recent report by Zinch and Uversity, 97% of teenaged U.S. prospective students…read_more



PPC for International Student Recruitment

Increasing competition for a shrinking supply of local prospective students has led many colleges and universities to expand their recruitment targeting to the potentially lucrative international student market. Institutions seek the diverse perspectives that come with multiculturalism while ensuring that…read_more



How to Leverage Original Content: A Case Study about Content, Social Media and SEO in Higher Ed

College and university web marketers understand that they have to publish high quality, relevant and original content for their sites to rank highly. They also know that they have to build a strong social media presence that communicates their brand…read_more