Higher Education Marketing

Mobile Search Strategies for Student Recruitment

As higher education marketing rapidly goes mobile, colleges and universities are rushing to keep up with the tech preferences and capabilities of their incoming students. According to a recent report by Zinch and Uversity, 97% of teenaged U.S. prospective students…read_more



PPC for International Student Recruitment

Increasing competition for a shrinking supply of local prospective students has led many colleges and universities to expand their recruitment targeting to the potentially lucrative international student market. Institutions seek the diverse perspectives that come with multiculturalism while ensuring that…read_more



How to Leverage Original Content: A Case Study about Content, Social Media and SEO in Higher Ed

College and university web marketers understand that they have to publish high quality, relevant and original content for their sites to rank highly. They also know that they have to build a strong social media presence that communicates their brand…read_more



Higher Education Presidents with Social Media Presence

Every college or university wants to expand its visibility, respond to its audiences’ needs and cost-effectively promote its institutional brand. These are just some of the reasons why 100% of schools have embraced social media marketing to some extent. While…read_more



6 Ways to Get Better Conversion Results from your Higher Ed Website

Each page on your higher ed website has a job to do. I think we can also all agree that they can always improve. Here are six ways  to accomplish that and get better conversion results.  1)      Know what you…read_more



Innovative Approaches to Student Admissions

In the world of higher education, the beginning of March means that application deadlines for next fall’s admissions are fast approaching, if they haven’t already passed. Admission decisions actually began being released before Christmas for rolling, early and priority applications…read_more



The Power of Infographics for Marketing Higher Education

The overwhelming quantity of data that the internet has made available at our fingertips has had an interesting effect on the way we internalize information. As attention spans wane by the day, web surfers have become more adept at giving…read_more



Google Analytics Content Groups for Higher Ed Marketing

Higher ed websites have complicated architectures designed to organize and optimize information about lots of different topics for lots of different audiences. The architecture of your site provides a natural structure that Google Analytics uses to organize and report on…read_more



Ten Years of Facebook in Higher Education Marketing

As Facebook celebrates its tenth anniversary this week, it’s worth looking back at how far it has come and what recent changes will mean for higher education institutions. From humble beginnings in a Harvard dormroom as Facemash, hacking into private…read_more



HEM presents Cross Domain Tracking 101, at the February 5, 2014 Higher Ed Analytics Conference

On February 5, 2014, we will be participating as a speaker in the Higher Ed Analytics Conference, a 3.5 hour online event, featuring twelve, 10 minute presentations, on advanced topics in web analytics for higher education web and marketing professionals.…read_more