Higher Education Marketing

A Look at the Data Behind Google Benchmarking for Higher Ed

It has been a few years since we have seen “benchmarking” reports inside Google Analytics (GA). Personally, I am very excited to see it back and have been looking forward to digging into it to see what kind of information…read_more



How to Create an International Student Recruitment Action Plan

Worldwide student mobility has seen steady growth over the past several years and shows no signs of slowing down any time soon – in fact, OECD’s Education at a Glance 2013 report projects international mobility to nearly double to 8.5…read_more



Findings from OECD’s Education at a Glance Report 2014

As higher education marketers, we’re always on the lookout for emerging trends in the industry and reliable evidence to support the development and implementation of new initiatives. The Organization of Economic Cooperation and Development’s (OECD) recently released its Education at…read_more



4 Types of Traffic You Can Filter to get a Better Picture of Student Behavior on Your College Website

Google Analytics (GA) is a tool that allows you to see how prospective students engage with your website, what content is interesting to them and what actions they are prepared to take to interact with it. You’ve likely spent many…read_more



3 Ways A/B Testing Can Boost Your School’s Conversion Rates

Have you ever wondered how things may have turned out if you’d gone with plan B? Perhaps you’ve second-guessed a career move. Or struggled with something as seemingly innocuous as selecting the right date for an important meeting: would Wednesday…read_more



Digital Marketing Priorities and Messaging for Colleges

One of the great paradoxes of modern society is the apparent glut of overqualified waitresses and cab drivers with college degrees while at the same time many employers complain about the lack of skilled workers to fill their positions. Pundits…read_more



TV Advertising for Branding and Lead Generation in College Recruitment

TV advertising has a long-standing tradition in the higher education marketing space. Higher ed ads have evolved a lot over the years from being more branding oriented to the much more lead generation, direct response type, that we see today.…read_more



It’s Time for Higher Ed to Plan the Move to Universal Analytics

About a year ago, we published a post introducing Universal Analytics, (UA)  describing what it is and some of the implications of its use in higher education marketing.  Flash forward to May 2014 and Universal Analytics is now officially out of…read_more



How Colleges can Maximize LinkedIn’s New Features

As post-secondary students become increasingly concerned about their future career prospects when choosing a college or university, many are taking to social media to compare educational offerings. Over the past year, professional social network LinkedIn has made prominent strides towards…read_more



Improving Higher Ed Social Media Campaigns with #Hashtag Tracking

Social media has great potential for effectively and cost-efficiently engaging with students and prospects, but with the constantly changing array of social networks and tools it can be hard for colleges to stay on top of it all. Let’s look…read_more