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Higher Education Marketing

Findings from OECD’s Education at a Glance Report 2014

September 25, 2014


oecd education development

As higher education marketers, we're always on the lookout for emerging trends in the industry and reliable evidence to support the development and implementation of new initiatives. The Organization of...read_more

As higher education marketers, we're always on the lookout for emerging trends in the industry and reliable evidence to support the development and implementation of new initiatives. The Organization of...read_more

CATEGORIES: Analytics, Blog, Education Lead Generation, International Recruitment

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4 Types of Traffic You Can Filter to get a Better Picture of Student Behavior on Your College Website

September 2, 2014


Google Analytics (GA) is a tool that allows you to see how prospective students engage with your website, what content is interesting to them and what actions they are prepared...read_more

Google Analytics (GA) is a tool that allows you to see how prospective students engage with your website, what content is interesting to them and what actions they are prepared...read_more

CATEGORIES: Analytics, Blog

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3 Ways A/B Testing Can Boost Your School’s Conversion Rates

August 11, 2014


a/b testing marketing higher education

Have you ever wondered how things may have turned out if you’d gone with plan B? Perhaps you’ve second-guessed a career move. Or struggled with something as seemingly innocuous as selecting...read_more

Have you ever wondered how things may have turned out if you’d gone with plan B? Perhaps you’ve second-guessed a career move. Or struggled with something as seemingly innocuous as selecting...read_more

CATEGORIES: Analytics, Blog, Content Development, Web Design and Development

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Digital Marketing Priorities and Messaging for Colleges

July 16, 2014


One of the great paradoxes of modern society is the apparent glut of overqualified waitresses and cab drivers with college degrees while at the same time many employers complain about...read_more

One of the great paradoxes of modern society is the apparent glut of overqualified waitresses and cab drivers with college degrees while at the same time many employers complain about...read_more

CATEGORIES: Blog, Branding and Web Design, Conversion Optimization, Education Marketing, Web Design and Development

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TV Advertising for Branding and Lead Generation in College Recruitment

June 16, 2014


TV advertising higher education

TV advertising has a long-standing tradition in the higher education marketing space. Higher ed ads have evolved a lot over the years from being more branding oriented to the much...read_more

TV advertising has a long-standing tradition in the higher education marketing space. Higher ed ads have evolved a lot over the years from being more branding oriented to the much...read_more

CATEGORIES: Analytics, Blog, Content Development, Education Lead Generation

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It’s Time for Higher Ed to Plan the Move to Universal Analytics

May 20, 2014


About a year ago, we published a post introducing Universal Analytics, (UA)  describing what it is and some of the implications of its use in higher education marketing.  Flash forward to...read_more

About a year ago, we published a post introducing Universal Analytics, (UA)  describing what it is and some of the implications of its use in higher education marketing.  Flash forward to...read_more

CATEGORIES: Analytics, Blog, Web Design and Development

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How Colleges can Maximize LinkedIn’s New Features

April 28, 2014


tourism college social media marketing

As post-secondary students become increasingly concerned about their future career prospects when choosing a college or university, many are taking to social media to compare educational offerings. Over the past...read_more

As post-secondary students become increasingly concerned about their future career prospects when choosing a college or university, many are taking to social media to compare educational offerings. Over the past...read_more

CATEGORIES: Analytics, Blog, Education Lead Generation, Education Marketing, Social Media Marketing

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Improving Higher Ed Social Media Campaigns with #Hashtag Tracking

April 24, 2014


hashtag infographic social media marketing

Social media has great potential for effectively and cost-efficiently engaging with students and prospects, but with the constantly changing array of social networks and tools it can be hard for...read_more

Social media has great potential for effectively and cost-efficiently engaging with students and prospects, but with the constantly changing array of social networks and tools it can be hard for...read_more

CATEGORIES: Blog, Education Marketing, Social Media Marketing

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Mobile Search Strategies for Student Recruitment

April 15, 2014


university mobile student recruitment

As higher education marketing rapidly goes mobile, colleges and universities are rushing to keep up with the tech preferences and capabilities of their incoming students. According to a recent report...read_more

As higher education marketing rapidly goes mobile, colleges and universities are rushing to keep up with the tech preferences and capabilities of their incoming students. According to a recent report...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing, Pay per Click, Social Media Marketing, Web Design and Development

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PPC for International Student Recruitment

April 8, 2014


PPC for International student recruitment

Increasing competition for a shrinking supply of local prospective students has led many colleges and universities to expand their recruitment targeting to the potentially lucrative international student market. Institutions seek...read_more

Increasing competition for a shrinking supply of local prospective students has led many colleges and universities to expand their recruitment targeting to the potentially lucrative international student market. Institutions seek...read_more

CATEGORIES: Analytics, Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Marketing, International Recruitment, Mobile Marketing, Pay per Click, SEO

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