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Higher Education Marketing

How to Leverage Original Content: A Case Study about Content, Social Media and SEO in Higher Ed

April 1, 2014


College and university web marketers understand that they have to publish high quality, relevant and original content for their sites to rank highly. They also know that they have to...read_more

College and university web marketers understand that they have to publish high quality, relevant and original content for their sites to rank highly. They also know that they have to...read_more

CATEGORIES: Blog, Content Development, SEO, Social Media Marketing

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Higher Education Presidents with Social Media Presence

March 26, 2014


Every college or university wants to expand its visibility, respond to its audiences' needs and cost-effectively promote its institutional brand. These are just some of the reasons why 100% of...read_more

Every college or university wants to expand its visibility, respond to its audiences' needs and cost-effectively promote its institutional brand. These are just some of the reasons why 100% of...read_more

CATEGORIES: Analytics, Blog, Education Lead Generation, Social Media Marketing

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6 Ways to Get Better Conversion Results from your Higher Ed Website

March 24, 2014


Each page on your higher ed website has a job to do. I think we can also all agree that they can always improve. Here are six ways  to accomplish...read_more

Each page on your higher ed website has a job to do. I think we can also all agree that they can always improve. Here are six ways  to accomplish...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing

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Innovative Approaches to Student Admissions

March 5, 2014


In the world of higher education, the beginning of March means that application deadlines for next fall's admissions are fast approaching, if they haven't already passed. Admission decisions actually began...read_more

In the world of higher education, the beginning of March means that application deadlines for next fall's admissions are fast approaching, if they haven't already passed. Admission decisions actually began...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization, Education Marketing, Social Media Marketing, Web Design and Development

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The Power of Infographics for Marketing Higher Education

February 24, 2014


lead generation

The overwhelming quantity of data that the internet has made available at our fingertips has had an interesting effect on the way we internalize information. As attention spans wane by...read_more

The overwhelming quantity of data that the internet has made available at our fingertips has had an interesting effect on the way we internalize information. As attention spans wane by...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, SEO, Social Media Marketing

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Google Analytics Content Groups for Higher Ed Marketing

February 10, 2014


Higher ed websites have complicated architectures designed to organize and optimize information about lots of different topics for lots of different audiences. The architecture of your site provides a natural...read_more

Higher ed websites have complicated architectures designed to organize and optimize information about lots of different topics for lots of different audiences. The architecture of your site provides a natural...read_more

CATEGORIES: Analytics, Blog

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Ten Years of Facebook in Higher Education Marketing

February 4, 2014


social media marketing

As Facebook celebrates its tenth anniversary this week, it's worth looking back at how far it has come and what recent changes will mean for higher education institutions. From humble...read_more

As Facebook celebrates its tenth anniversary this week, it's worth looking back at how far it has come and what recent changes will mean for higher education institutions. From humble...read_more

CATEGORIES: Blog, Mobile Marketing, Social Media Marketing

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HEM presents Cross Domain Tracking 101, at the February 5, 2014 Higher Ed Analytics Conference

January 31, 2014


On February 5, 2014, we will be participating as a speaker in the Higher Ed Analytics Conference, a 3.5 hour online event, featuring twelve, 10 minute presentations, on advanced topics...read_more

On February 5, 2014, we will be participating as a speaker in the Higher Ed Analytics Conference, a 3.5 hour online event, featuring twelve, 10 minute presentations, on advanced topics...read_more

CATEGORIES: Analytics, Blog, Education Lead Generation, Education Marketing

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The Year in Higher Education Marketing: Trends of 2013

December 24, 2013


It's an exciting time to be involved in higher education. After decades of relative stability, the past few years have seen significant change driven by a combination of social, cultural,...read_more

It's an exciting time to be involved in higher education. After decades of relative stability, the past few years have seen significant change driven by a combination of social, cultural,...read_more

CATEGORIES: Analytics, Blog, Content Development, Education Lead Generation, Social Media Marketing

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Retention Strategies for Online Distance Education

December 17, 2013


Online learning has experienced soaring popularity in recent years, particularly with the ongoing phenomenon of MOOCs (Massive Open Online Courses). While vastly expanding access to higher education with flexible and...read_more

Online learning has experienced soaring popularity in recent years, particularly with the ongoing phenomenon of MOOCs (Massive Open Online Courses). While vastly expanding access to higher education with flexible and...read_more

CATEGORIES: Analytics, Blog, Content Development, Conversion Optimization, International Recruitment

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