Much to the shock of users around the world, Google recently announced that as of July 1, 2013, it is retiring its flagship RSS reader application, Google Reader. Picture source: Mashable I have been particularly hard hit by this announcement…
Videos are some of the trickiest marketing assets for colleges to produce. They require a lot of preparation and are expensive to produce and market. Google Hangouts on Air offer a way to broadcast your videos to the world, for…
Google Adwords has announced the launch of the Auction insights report. This new feature will help empower your college marketing department to make better informed optimization decisions (by giving you a better idea of what your competition is doing). Currently, Google Adwords offers Impression…
Big data analytics involves examining huge amounts of data from a variety of different sources, including Web server logs and clickstream data, social media activity reports, mobile, among others things. This analysis lets users discover hidden patterns, correlations and other…
As it often happens in the Google world, companies bought by the search engine giant are often gobbled up and incorporated into an existing Google service. An example of this would be the shuttering of Urchin Software in the beginning of…
Google has launched another service its Gmail and Google+ subscribers: Gmail Meter. Activated on April 19, the new analytics tool enables Gmail users to find out more about their email habits. According to the Google blog, the Gmail Meter report will offer…
We’ve often trumpeted the importance of Google Analytics when it comes to online marketing (and education marketing in particular), but Google’s recent Q1 2012 earnings call has revealed just how important it is to today’s online landscape. Chief Business Officer…
It looks as if Google’s secure SSL search is catching on, as Firefox looks set to adopt it. Here’s what Johnathan Nightingale, Director of Firefox Engineering, told Danny Sullivan of Search Engine Land: “We are currently testing the change to use SSL…
Way back in November 2011, Google came out and told users of its analytics that it would be adding email scheduling and PDF reports to the new version of Google Analytics. As you may recall, these were features of the…
Some interesting changes happening in the Google world lately. First comes news that Google Analytics has updated the list of default search engines curated by Google. The update has included the following search engines in the default list: http://rakuten.co.jp http://biglobe.ne.jp…
