Higher Education Marketing

It’s Time for Higher Ed to Plan the Move to Universal Analytics

May 20, 2014


About a year ago, we published a post introducing Universal Analytics, (UA)  describing what it is and some of the implications of its use in higher education marketing.  Flash forward to...read_more

About a year ago, we published a post introducing Universal Analytics, (UA)  describing what it is and some of the implications of its use in higher education marketing.  Flash forward to...read_more

CATEGORIES: Analytics, Blog, Web Design and Development

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Google’s Q4 / 2013 in Review, Higher Education Search Analysis Report: Highlights and Observations

February 21, 2014


On Feb 5, 2014, Google’s Education team hosted a Google Hangout that gave their 2013 Q4 report on the state of Google search and pay-per-click marketing for the higher education...read_more

On Feb 5, 2014, Google’s Education team hosted a Google Hangout that gave their 2013 Q4 report on the state of Google search and pay-per-click marketing for the higher education...read_more

CATEGORIES: Analytics, Blog, Education Lead Generation, Pay per Click, SEO

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Hashtags Just Got Even More Important on Google!

October 4, 2013


Google recently announced that Google Search will now allow users to search for Google+ posts including hashtags. If you are in Canada or in the United States, and you are...read_more

Google recently announced that Google Search will now allow users to search for Google+ posts including hashtags. If you are in Canada or in the United States, and you are...read_more

CATEGORIES: Blog, Education Marketing, Social Media Marketing

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Higher Ed Search Analytics are Simplified with New Google Adwords Report

September 16, 2013


It just got a lot easier to track, analyze and understand the relationship between PPC ads and organic listings on Google’s search engine results pages (SERPs). Google Adwords’ new report, called...read_more

It just got a lot easier to track, analyze and understand the relationship between PPC ads and organic listings on Google’s search engine results pages (SERPs). Google Adwords’ new report, called...read_more

CATEGORIES: Analytics, Blog, Pay per Click, SEO

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A Few Thoughts on Google’s 2013 Q2 Higher Education Search Analysis

September 9, 2013


Deciding where to most strategically allocate your limited higher ed marketing budgets to compete effectively is tough and getting tougher. Since watching Google’s Q2 Higher Education Search Analysis Hangout video, (released...read_more

Deciding where to most strategically allocate your limited higher ed marketing budgets to compete effectively is tough and getting tougher. Since watching Google’s Q2 Higher Education Search Analysis Hangout video, (released...read_more

CATEGORIES: Blog, Education Lead Generation, Pay per Click, SEO

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5 steps to start building your presence on Google+

July 24, 2013


Last fall, we wrote a piece to help you  get your college started on Google+  with best practices to create your college’s page. It highlighted the basics to get you...read_more

Last fall, we wrote a piece to help you  get your college started on Google+  with best practices to create your college’s page. It highlighted the basics to get you...read_more

CATEGORIES: Blog, Education Marketing, Social Media Marketing

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Homage to Google Reader (or Why RSS Should be Part of Your Content Development Strategy)

April 5, 2013


Much to the shock of users around the world, Google recently announced that as of July 1, 2013, it is retiring its flagship RSS reader application, Google Reader. Picture source: Mashable I...read_more

Much to the shock of users around the world, Google recently announced that as of July 1, 2013, it is retiring its flagship RSS reader application, Google Reader. Picture source: Mashable I...read_more

CATEGORIES: Blog, Content Development, Education Marketing

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Could Google Hangouts on Air be the solution to your college’s video headaches?

April 4, 2013


Videos are some of the trickiest marketing assets for colleges to produce. They require a lot of preparation and are expensive to produce and market. Google Hangouts on Air offer...read_more

Videos are some of the trickiest marketing assets for colleges to produce. They require a lot of preparation and are expensive to produce and market. Google Hangouts on Air offer...read_more

CATEGORIES: Blog, International Recruitment, Social Media Marketing

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Google Adwords Launches Auction Insights Report

May 24, 2012


Google Adwords has announced the launch of the Auction insights report. This new feature will help empower your college marketing department to make better informed optimization decisions (by giving you a better idea...read_more

Google Adwords has announced the launch of the Auction insights report. This new feature will help empower your college marketing department to make better informed optimization decisions (by giving you a better idea...read_more

CATEGORIES: Analytics, Blog, Pay per Click

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Google, Yahoo and Big Data Analytics

May 15, 2012


Big data analytics involves examining huge amounts of data from a variety of different sources, including Web server logs and clickstream data, social media activity reports, mobile, among others things....read_more

Big data analytics involves examining huge amounts of data from a variety of different sources, including Web server logs and clickstream data, social media activity reports, mobile, among others things....read_more

CATEGORIES: Analytics, Blog

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