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Higher Education Marketing

Google Swallows PostRank and PostRank Analytics

May 1, 2012


As it often happens in the Google world, companies bought by the search engine giant are often gobbled up and incorporated into an existing Google service. An example of this...read_more

As it often happens in the Google world, companies bought by the search engine giant are often gobbled up and incorporated into an existing Google service. An example of this...read_more

CATEGORIES: Analytics, Blog

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Firefox to Adopt Google Secure SSL Search

April 2, 2012


It looks as if Google's secure SSL search is catching on, as Firefox looks set to adopt it. Here's what Johnathan Nightingale, Director of Firefox Engineering, told Danny Sullivan of Search Engine...read_more

It looks as if Google's secure SSL search is catching on, as Firefox looks set to adopt it. Here's what Johnathan Nightingale, Director of Firefox Engineering, told Danny Sullivan of Search Engine...read_more

CATEGORIES: Analytics, Blog, News

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Google Analytics (Quietly) Adds Email Scheduling and PDF Reports

March 26, 2012


Way back in November 2011, Google came out and told users of its analytics that it would be adding email scheduling and PDF reports to the new version of Google...read_more

Way back in November 2011, Google came out and told users of its analytics that it would be adding email scheduling and PDF reports to the new version of Google...read_more

CATEGORIES: Analytics, Blog

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Changes With Analytics and at Googleplex

February 13, 2012


Some interesting changes happening in the Google world lately. First comes news that Google Analytics has updated the list of default search engines curated by Google. The update has included...read_more

Some interesting changes happening in the Google world lately. First comes news that Google Analytics has updated the list of default search engines curated by Google. The update has included...read_more

CATEGORIES: Analytics, Blog

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Google’s Social Search

January 12, 2012


As seen in the Evolution of Search video, Google has always been a work in progress, with constant innovation and change. A couple years back, Google incorporated  Social Search, hoping to...read_more

As seen in the Evolution of Search video, Google has always been a work in progress, with constant innovation and change. A couple years back, Google incorporated  Social Search, hoping to...read_more

CATEGORIES: Blog

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The Benefit to Linking Google Products

March 25, 2011


As we have highlighted in this newsletter, Higher Education Marketing utilizes many Google products to maximize schools’ position on search engine results pages and to improve their ROI. This does not...read_more

As we have highlighted in this newsletter, Higher Education Marketing utilizes many Google products to maximize schools’ position on search engine results pages and to improve their ROI. This does not...read_more

CATEGORIES: Blog, Education Marketing, SEO

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The Wonderful World of Google Products


Higher Education Marketing is an officially certified Google Adwords partner. Founder Phillippe Taza, meanwhile, is personally certified to work with Google Analytics and Google Adwords. This, however, is only part...read_more

Higher Education Marketing is an officially certified Google Adwords partner. Founder Phillippe Taza, meanwhile, is personally certified to work with Google Analytics and Google Adwords. This, however, is only part...read_more

CATEGORIES: Blog, News

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