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Higher Education Marketing

Google Swallows PostRank and PostRank Analytics

May 1, 2012


As it often happens in the Google world, companies bought by the search engine giant are often gobbled up and incorporated into an existing Google service. An example of this...read_more

As it often happens in the Google world, companies bought by the search engine giant are often gobbled up and incorporated into an existing Google service. An example of this...read_more

CATEGORIES: Analytics, Blog

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Google Unveils Gmail Meter

April 24, 2012


Google has launched another service its Gmail and Google+ subscribers: Gmail Meter. Activated on April 19, the new analytics tool enables Gmail users to find out more about their email habits. According to...read_more

Google has launched another service its Gmail and Google+ subscribers: Gmail Meter. Activated on April 19, the new analytics tool enables Gmail users to find out more about their email habits. According to...read_more

CATEGORIES: Analytics, Blog, News

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Google Earnings Call Amid Google+ Changes

April 18, 2012


We've often trumpeted the importance of Google Analytics when it comes to online marketing (and education marketing in particular), but Google's recent Q1 2012 earnings call has revealed just how...read_more

We've often trumpeted the importance of Google Analytics when it comes to online marketing (and education marketing in particular), but Google's recent Q1 2012 earnings call has revealed just how...read_more

CATEGORIES: Analytics, Blog, Social Media Marketing

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Firefox to Adopt Google Secure SSL Search

April 2, 2012


It looks as if Google's secure SSL search is catching on, as Firefox looks set to adopt it. Here's what Johnathan Nightingale, Director of Firefox Engineering, told Danny Sullivan of Search Engine...read_more

It looks as if Google's secure SSL search is catching on, as Firefox looks set to adopt it. Here's what Johnathan Nightingale, Director of Firefox Engineering, told Danny Sullivan of Search Engine...read_more

CATEGORIES: Analytics, Blog, News

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Google Analytics (Quietly) Adds Email Scheduling and PDF Reports

March 26, 2012


Google Analytics Email

Way back in November 2011, Google came out and told users of its analytics that it would be adding email scheduling and PDF reports to the new version of Google...read_more

Way back in November 2011, Google came out and told users of its analytics that it would be adding email scheduling and PDF reports to the new version of Google...read_more

CATEGORIES: Analytics, Blog

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Changes With Analytics and at Googleplex

February 13, 2012


Some interesting changes happening in the Google world lately. First comes news that Google Analytics has updated the list of default search engines curated by Google. The update has included...read_more

Some interesting changes happening in the Google world lately. First comes news that Google Analytics has updated the list of default search engines curated by Google. The update has included...read_more

CATEGORIES: Analytics, Blog

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New Updates to Google Analytics

February 1, 2012


Google Analytics Email Scheduling Option

Google has introduced more changes to Google Analytics, adding two of the most requested features from the old version of Google Analytics that have been absent in the new interface: report email...read_more

Google has introduced more changes to Google Analytics, adding two of the most requested features from the old version of Google Analytics that have been absent in the new interface: report email...read_more

CATEGORIES: Analytics, Blog

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Google Updates Top Search Queries Feature

January 26, 2012


Google continues their busy pace, announcing an update to their Top Search Queries feature. In the past, Google reported the average position of all URLs from your site for any given...read_more

Google continues their busy pace, announcing an update to their Top Search Queries feature. In the past, Google reported the average position of all URLs from your site for any given...read_more

CATEGORIES: Analytics, Blog

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Google Shutters Urchin

January 24, 2012


Spring cleaning is coming early at Google, with the search engine giant announcing that they will be shutting down numerous products, including Urchin Software. The writing may have been on...read_more

Spring cleaning is coming early at Google, with the search engine giant announcing that they will be shutting down numerous products, including Urchin Software. The writing may have been on...read_more

CATEGORIES: Analytics, Blog, News

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Google’s GoMo Campaign

January 19, 2012


Mobile Best Practises - GoMo

As we've said many times in the past, the future of education marketing is mobile. By all accounts, 2012 is set to be the year where smartphones finally overtake laptops...read_more

As we've said many times in the past, the future of education marketing is mobile. By all accounts, 2012 is set to be the year where smartphones finally overtake laptops...read_more

CATEGORIES: Blog, Mobile Marketing

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