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Higher Education Marketing

Google’s Social Search

January 12, 2012


As seen in the Evolution of Search video, Google has always been a work in progress, with constant innovation and change. A couple years back, Google incorporated  Social Search, hoping to...read_more

As seen in the Evolution of Search video, Google has always been a work in progress, with constant innovation and change. A couple years back, Google incorporated  Social Search, hoping to...read_more

CATEGORIES: Blog

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Google's Social Search


As seen in the Evolution of Search video, Google has always been a work in progress, with constant innovation and change. A couple years back, Google incorporated  Social Search, hoping to...read_more

As seen in the Evolution of Search video, Google has always been a work in progress, with constant innovation and change. A couple years back, Google incorporated  Social Search, hoping to...read_more

CATEGORIES: Blog

Tags: ,


Google Analytics Site Speed Reports

December 15, 2011


As we've discussed in the past, optimizing your website to improve search engine rank and online presence is very important. It's equally important, however, to ensure that the user experience...read_more

As we've discussed in the past, optimizing your website to improve search engine rank and online presence is very important. It's equally important, however, to ensure that the user experience...read_more

CATEGORIES: Analytics, Blog

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YouTube Analytics on the Way

December 1, 2011


Youtube Analytics Infographic

Schools have been able to find out who is watching their videos and YouTube channel for some time now through Insight, but now the analytics end of Google's massive social...read_more

Schools have been able to find out who is watching their videos and YouTube channel for some time now through Insight, but now the analytics end of Google's massive social...read_more

CATEGORIES: Analytics, Blog, Social Media Marketing

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Google Presents the Evolution Of Search

November 30, 2011


Google Search Timeline

Google is providing a bit of a blast from the past today, releasing a video that highlights some of the key milestones in search over the last ten years. It...read_more

Google is providing a bit of a blast from the past today, releasing a video that highlights some of the key milestones in search over the last ten years. It...read_more

CATEGORIES: Blog, News

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New Version of Google Analytics on the Way

November 22, 2011


The folks at Google have sent out an email indicating that the new version of Google Analytics will soon be activated in accounts.  Over the next few weeks, in fact,...read_more

The folks at Google have sent out an email indicating that the new version of Google Analytics will soon be activated in accounts.  Over the next few weeks, in fact,...read_more

CATEGORIES: Analytics, Blog

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Pearson Launches Free LMS

November 8, 2011


In a strategic move that echoes Google's "Analytics" platform strategy, Pearson - an education, technology, and services company - will be offering a learning management system (LMS) to schools called...read_more

In a strategic move that echoes Google's "Analytics" platform strategy, Pearson - an education, technology, and services company - will be offering a learning management system (LMS) to schools called...read_more

CATEGORIES: Blog, Content Development

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The Benefit to Linking Google Products

March 25, 2011


As we have highlighted in this newsletter, Higher Education Marketing utilizes many Google products to maximize schools’ position on search engine results pages and to improve their ROI. This does not...read_more

As we have highlighted in this newsletter, Higher Education Marketing utilizes many Google products to maximize schools’ position on search engine results pages and to improve their ROI. This does not...read_more

CATEGORIES: Blog, Education Marketing, SEO

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The Wonderful World of Google Products


Higher Education Marketing is an officially certified Google Adwords partner. Founder Phillippe Taza, meanwhile, is personally certified to work with Google Analytics and Google Adwords. This, however, is only part...read_more

Higher Education Marketing is an officially certified Google Adwords partner. Founder Phillippe Taza, meanwhile, is personally certified to work with Google Analytics and Google Adwords. This, however, is only part...read_more

CATEGORIES: Blog, News

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