Higher Education Content Marketing | Education Marketing | Google Analytics | SEO | Higher Education Marketing
Higher Education Marketing

3 Tactical Approaches to Producing More Effective Education Content Marketing

June 6, 2018


higher education marketing content

It was 1996 when Bill Gates penned his famous essay “Content is King.” In a remarkably prescient piece, the Microsoft founder detailed his vision of a future in which the...read_more

It was 1996 when Bill Gates penned his famous essay “Content is King.” In a remarkably prescient piece, the Microsoft founder detailed his vision of a future in which the...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, SEO

Tags: , , , , ,


8 of This Year’s Best Higher Ed Holiday Greeting Videos

December 21, 2016


education marketing

Video holiday greetings from schools have become fairly common over the past number of years, to the point that it has almost become a seasonal tradition in itself. 2016 was...read_more

Video holiday greetings from schools have become fairly common over the past number of years, to the point that it has almost become a seasonal tradition in itself. 2016 was...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing

Tags: , ,


Is Medium a Higher Ed Content Marketing Game-Changer?

November 30, 2016


higher education marketing

It’s been called the ‘YouTube of blogging,’ drawn comparisons to Reddit as a viral engine, and was created by two of the founders of Twitter. It’s estimated to attract somewhere...read_more

It’s been called the ‘YouTube of blogging,’ drawn comparisons to Reddit as a viral engine, and was created by two of the founders of Twitter. It’s estimated to attract somewhere...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, News, Social Media Marketing

Tags: , , ,


Generating New Leads from Old Content: 4 Great Ways to Repurpose Your School’s Existing Posts

October 5, 2016


higher education marketing

At this stage, the majority of recruitment professionals are probably well aware of the importance of content marketing to their overall digital marketing strategy. Content has long been arguably the...read_more

At this stage, the majority of recruitment professionals are probably well aware of the importance of content marketing to their overall digital marketing strategy. Content has long been arguably the...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing

Tags: , ,


4 Reasons to Incorporate Social Responsibility into Your University’s Student Recruitment Strategy

June 1, 2016


education marketing

Growing up in a diverse, multicultural society with an increased awareness of important issues, such as climate change, corporate responsibility, and social inclusion,  young people today have developed a strong...read_more

Growing up in a diverse, multicultural society with an increased awareness of important issues, such as climate change, corporate responsibility, and social inclusion,  young people today have developed a strong...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, Education Marketing, News

Tags: , ,


Using Your School’s Academic Research to Transform Your Content Marketing Strategy

April 20, 2016


Universities have been the site of some the greatest discoveries in human history. Stephen Hawking was working as a graduate student in Cambridge in the 1960s when he helped prove...read_more

Universities have been the site of some the greatest discoveries in human history. Stephen Hawking was working as a graduate student in Cambridge in the 1960s when he helped prove...read_more

CATEGORIES: Blog, Content Development, Education Marketing, Social Media Marketing

Tags: , ,


3 Emerging Social Media Networks to Expand your Student Recruitment: Tumblr, Pinterest and Reddit

March 9, 2016


social media marketing campaign

The social media landscape continues to change, with user habits and demographics constantly shifting from year to year. Crucially for schools, as the presence of older users on the leading...read_more

The social media landscape continues to change, with user habits and demographics constantly shifting from year to year. Crucially for schools, as the presence of older users on the leading...read_more

CATEGORIES: Blog, Social Media Marketing

Tags: , , ,


Creating Digital Micro-Campaigns Around Your College Events

February 24, 2016


University recruitment marketing campaign

Every college has dates on their calendar that are extra special. Sometimes it’s a legendary sporting occasion, such as the Oxford-Cambridge boat race or the Harvard-Yale football game. Other schools...read_more

Every college has dates on their calendar that are extra special. Sometimes it’s a legendary sporting occasion, such as the Oxford-Cambridge boat race or the Harvard-Yale football game. Other schools...read_more

CATEGORIES: Blog, Education Marketing, Online Student Recruitment, Social Media Marketing

Tags: , , ,